');mask-image:url('data:image/svg+xml;utf8, ');mask-mode:alpha;-webkit-mask-repeat:no-repeat;mask-repeat:no-repeat;-webkit-mask-size:contain;mask-size:contain;-webkit-mask-position:center;mask-position:center;border-radius:0}}.wp-block-latest-comments__comment{line-height:1.1;list-style:none;margin-bottom:1em}.has-avatars .wp-block-latest-comments__comment{min-height:2.25em;list-style:none}.has-avatars .wp-block-latest-comments__comment .wp-block-latest-comments__comment-excerpt,.has-avatars .wp-block-latest-comments__comment .wp-block-latest-comments__comment-meta{margin-left:3.25em}.has-dates .wp-block-latest-comments__comment,.has-excerpts .wp-block-latest-comments__comment{line-height:1.5}.wp-block-latest-comments__comment-excerpt p{font-size:.875em;line-height:1.8;margin:.36em 0 1.4em}.wp-block-latest-comments__comment-date{display:block;font-size:.75em}.wp-block-latest-comments .avatar,.wp-block-latest-comments__comment-avatar{border-radius:1.5em;display:block;float:left;height:2.5em;margin-right:.75em;width:2.5em}.wp-block-latest-posts.alignleft{margin-right:2em}.wp-block-latest-posts.alignright{margin-left:2em}.wp-block-latest-posts.wp-block-latest-posts__list{list-style:none}.wp-block-latest-posts.wp-block-latest-posts__list li{clear:both}.wp-block-latest-posts.is-grid{display:flex;flex-wrap:wrap;padding:0}.wp-block-latest-posts.is-grid li{margin:0 1.25em 1.25em 0;width:100%}@media (min-width:600px){.wp-block-latest-posts.columns-2 li{width:calc(50% - .625em)}.wp-block-latest-posts.columns-2 li:nth-child(2n){margin-right:0}.wp-block-latest-posts.columns-3 li{width:calc(33.33333% - .83333em)}.wp-block-latest-posts.columns-3 li:nth-child(3n){margin-right:0}.wp-block-latest-posts.columns-4 li{width:calc(25% - .9375em)}.wp-block-latest-posts.columns-4 li:nth-child(4n){margin-right:0}.wp-block-latest-posts.columns-5 li{width:calc(20% - 1em)}.wp-block-latest-posts.columns-5 li:nth-child(5n){margin-right:0}.wp-block-latest-posts.columns-6 li{width:calc(16.66667% - 1.04167em)}.wp-block-latest-posts.columns-6 li:nth-child(6n){margin-right:0}}.wp-block-latest-posts__post-author,.wp-block-latest-posts__post-date{display:block;color:#555;font-size:.8125em}.wp-block-latest-posts__post-excerpt{margin-top:.5em;margin-bottom:1em}.wp-block-latest-posts__featured-image a{display:inline-block}.wp-block-latest-posts__featured-image img{height:auto;width:auto}.wp-block-latest-posts__featured-image.alignleft{margin-right:1em}.wp-block-latest-posts__featured-image.alignright{margin-left:1em}.wp-block-latest-posts__featured-image.aligncenter{margin-bottom:1em;text-align:center}.block-editor-image-alignment-control__row .components-base-control__field{display:flex;justify-content:space-between;align-items:center}.block-editor-image-alignment-control__row .components-base-control__field .components-base-control__label{margin-bottom:0}ol.has-background,ul.has-background{padding:1.25em 2.375em}.wp-block-media-text{
/*!rtl:begin:ignore*/direction:ltr;
/*!rtl:end:ignore*/display:-ms-grid;display:grid;-ms-grid-columns:50% 1fr;grid-template-columns:50% 1fr;-ms-grid-rows:auto;grid-template-rows:auto}.wp-block-media-text.has-media-on-the-right{-ms-grid-columns:1fr 50%;grid-template-columns:1fr 50%}.wp-block-media-text.is-vertically-aligned-top .wp-block-media-text__content,.wp-block-media-text.is-vertically-aligned-top .wp-block-media-text__media{-ms-grid-row-align:start;align-self:start}.wp-block-media-text.is-vertically-aligned-center .wp-block-media-text__content,.wp-block-media-text.is-vertically-aligned-center .wp-block-media-text__media,.wp-block-media-text .wp-block-media-text__content,.wp-block-media-text .wp-block-media-text__media{-ms-grid-row-align:center;align-self:center}.wp-block-media-text.is-vertically-aligned-bottom .wp-block-media-text__content,.wp-block-media-text.is-vertically-aligned-bottom .wp-block-media-text__media{-ms-grid-row-align:end;align-self:end}.wp-block-media-text .wp-block-media-text__media{
/*!rtl:begin:ignore*/-ms-grid-column:1;grid-column:1;-ms-grid-row:1;grid-row:1;
/*!rtl:end:ignore*/margin:0}.wp-block-media-text .wp-block-media-text__content{direction:ltr;
/*!rtl:begin:ignore*/-ms-grid-column:2;grid-column:2;-ms-grid-row:1;grid-row:1;
/*!rtl:end:ignore*/padding:0 8%;word-break:break-word}.wp-block-media-text.has-media-on-the-right .wp-block-media-text__media{
/*!rtl:begin:ignore*/-ms-grid-column:2;grid-column:2;-ms-grid-row:1;grid-row:1
/*!rtl:end:ignore*/}.wp-block-media-text.has-media-on-the-right .wp-block-media-text__content{
/*!rtl:begin:ignore*/-ms-grid-column:1;grid-column:1;-ms-grid-row:1;grid-row:1
/*!rtl:end:ignore*/}.wp-block-media-text__media img,.wp-block-media-text__media video{max-width:unset;width:100%;vertical-align:middle}.wp-block-media-text.is-image-fill figure.wp-block-media-text__media{height:100%;min-height:250px;background-size:cover}.wp-block-media-text.is-image-fill figure.wp-block-media-text__media>img{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);border:0}@media (max-width:600px){.wp-block-media-text.is-stacked-on-mobile{-ms-grid-columns:100%!important;grid-template-columns:100%!important}.wp-block-media-text.is-stacked-on-mobile .wp-block-media-text__media{-ms-grid-column:1;grid-column:1;-ms-grid-row:1;grid-row:1}.wp-block-media-text.is-stacked-on-mobile .wp-block-media-text__content{-ms-grid-column:1;grid-column:1;-ms-grid-row:2;grid-row:2}}.wp-block-navigation:not(.has-background) .wp-block-navigation__container .wp-block-navigation-link:not(.has-text-color){color:#1e1e1e}.wp-block-navigation:not(.has-background) .wp-block-navigation__container .wp-block-navigation__container{background-color:#fff}.items-justified-left>ul{justify-content:flex-start}.items-justified-center>ul{justify-content:center}.items-justified-right>ul{justify-content:flex-end}.wp-block-navigation-link{display:flex;align-items:center;position:relative;margin:0}.wp-block-navigation-link .wp-block-navigation__container:empty{display:none}.wp-block-navigation__container{list-style:none;margin:0;padding-left:0;display:flex;flex-wrap:wrap}.is-vertical .wp-block-navigation__container{display:block}.has-child>.wp-block-navigation-link__content{padding-right:.5em}.has-child .wp-block-navigation__container{border:1px solid rgba(0,0,0,.15);background-color:inherit;color:inherit;position:absolute;left:0;top:100%;width:-webkit-fit-content;width:-moz-fit-content;width:fit-content;z-index:2;opacity:0;transition:opacity .1s linear;visibility:hidden}.has-child .wp-block-navigation__container>.wp-block-navigation-link>.wp-block-navigation-link__content{flex-grow:1}.has-child .wp-block-navigation__container>.wp-block-navigation-link>.wp-block-navigation-link__submenu-icon{padding-right:.5em}@media (min-width:782px){.has-child .wp-block-navigation__container{left:1.5em}.has-child .wp-block-navigation__container .wp-block-navigation__container{left:100%;top:-1px}.has-child .wp-block-navigation__container .wp-block-navigation__container:before{content:"";position:absolute;right:100%;height:100%;display:block;width:.5em;background:transparent}.has-child .wp-block-navigation__container .wp-block-navigation-link__submenu-icon svg{transform:rotate(0)}}.has-child:hover{cursor:pointer}.has-child:hover>.wp-block-navigation__container{visibility:visible;opacity:1;display:flex;flex-direction:column}.has-child:focus-within{cursor:pointer}.has-child:focus-within>.wp-block-navigation__container{visibility:visible;opacity:1;display:flex;flex-direction:column}.wp-block-navigation-link__content{color:inherit;text-decoration:none;padding:.5em 1em}.wp-block-navigation-link__content+.wp-block-navigation-link__content{padding-top:0}.has-text-color .wp-block-navigation-link__content{color:inherit}.wp-block-navigation-link__label{word-break:normal;overflow-wrap:break-word}.wp-block-navigation-link__submenu-icon{height:inherit;padding:.375em 1em .375em 0}.wp-block-navigation-link__submenu-icon svg{fill:currentColor}@media (min-width:782px){.wp-block-navigation-link__submenu-icon svg{transform:rotate(90deg)}}.is-small-text{font-size:.875em}.is-regular-text{font-size:1em}.is-large-text{font-size:2.25em}.is-larger-text{font-size:3em}.has-drop-cap:not(:focus):first-letter{float:left;font-size:8.4em;line-height:.68;font-weight:100;margin:.05em .1em 0 0;text-transform:uppercase;font-style:normal}p.has-background{padding:1.25em 2.375em}p.has-text-color a{color:inherit}.wp-block-post-author{display:flex;flex-wrap:wrap}.wp-block-post-author__byline{width:100%;margin-top:0;margin-bottom:0;font-size:.5em}.wp-block-post-author__avatar{margin-right:1em}.wp-block-post-author__bio{margin-bottom:.7em;font-size:.7em}.wp-block-post-author__content{flex-grow:1;flex-basis:0}.wp-block-post-author__name{font-weight:700;margin:0}.wp-block-pullquote{padding:3em 0;margin-left:0;margin-right:0;text-align:center}.wp-block-pullquote.alignleft,.wp-block-pullquote.alignright{max-width:290px}.wp-block-pullquote.alignleft p,.wp-block-pullquote.alignright p{font-size:1.25em}.wp-block-pullquote p{font-size:1.75em;line-height:1.6}.wp-block-pullquote cite,.wp-block-pullquote footer{position:relative}.wp-block-pullquote .has-text-color a{color:inherit}.wp-block-pullquote:not(.is-style-solid-color){background:none}.wp-block-pullquote.is-style-solid-color{border:none}.wp-block-pullquote.is-style-solid-color blockquote{margin-left:auto;margin-right:auto;text-align:left;max-width:60%}.wp-block-pullquote.is-style-solid-color blockquote p{margin-top:0;margin-bottom:0;font-size:2em}.wp-block-pullquote.is-style-solid-color blockquote cite{text-transform:none;font-style:normal}.wp-block-pullquote cite{color:inherit}.wp-block-quote.is-large,.wp-block-quote.is-style-large{margin-bottom:1em;padding:0 1em}.wp-block-quote.is-large p,.wp-block-quote.is-style-large p{font-size:1.5em;font-style:italic;line-height:1.6}.wp-block-quote.is-large cite,.wp-block-quote.is-large footer,.wp-block-quote.is-style-large cite,.wp-block-quote.is-style-large footer{font-size:1.125em;text-align:right}.wp-block-rss.alignleft{margin-right:2em}.wp-block-rss.alignright{margin-left:2em}.wp-block-rss.is-grid{display:flex;flex-wrap:wrap;padding:0;list-style:none}.wp-block-rss.is-grid li{margin:0 1em 1em 0;width:100%}@media (min-width:600px){.wp-block-rss.columns-2 li{width:calc(50% - 1em)}.wp-block-rss.columns-3 li{width:calc(33.33333% - 1em)}.wp-block-rss.columns-4 li{width:calc(25% - 1em)}.wp-block-rss.columns-5 li{width:calc(20% - 1em)}.wp-block-rss.columns-6 li{width:calc(16.66667% - 1em)}}.wp-block-rss__item-author,.wp-block-rss__item-publish-date{display:block;color:#555;font-size:.8125em}.wp-block-search .wp-block-search__inside-wrapper{display:flex;flex:auto;flex-wrap:nowrap;max-width:100%}.wp-block-search .wp-block-search__label{width:100%}.wp-block-search .wp-block-search__input{flex-grow:1;min-width:3em;border:1px solid #949494}.wp-block-search .wp-block-search__button{margin-left:.625em;word-break:normal}.wp-block-search .wp-block-search__button svg{min-width:1.5em;min-height:1.5em}.wp-block-search.wp-block-search__button-only .wp-block-search__button{margin-left:0}.wp-block-search.wp-block-search__button-inside .wp-block-search__inside-wrapper{padding:4px;border:1px solid #949494}.wp-block-search.wp-block-search__button-inside .wp-block-search__inside-wrapper .wp-block-search__input{border-radius:0;border:none;padding:0 0 0 .25em}.wp-block-search.wp-block-search__button-inside .wp-block-search__inside-wrapper .wp-block-search__input:focus{outline:none}.wp-block-search.wp-block-search__button-inside .wp-block-search__inside-wrapper .wp-block-search__button{padding:.125em .5em}.wp-block-separator.is-style-wide{border-bottom-width:1px}.wp-block-separator.is-style-dots{background:none!important;border:none;text-align:center;max-width:none;line-height:1;height:auto}.wp-block-separator.is-style-dots:before{content:"\00b7 \00b7 \00b7";color:currentColor;font-size:1.5em;letter-spacing:2em;padding-left:2em;font-family:serif}.wp-block-custom-logo .aligncenter{display:table}.wp-block-social-links{display:flex;flex-wrap:wrap;justify-content:flex-start;padding-left:0;padding-right:0;text-indent:0;margin-left:0}.wp-block-social-links .wp-social-link a,.wp-block-social-links .wp-social-link a:hover{text-decoration:none;border-bottom:0;box-shadow:none}.wp-social-link{display:block;width:36px;height:36px;border-radius:9999px;margin:0 8px 8px 0;transition:transform .1s ease}@media (prefers-reduced-motion:reduce){.wp-social-link{transition-duration:0s}}.wp-social-link a{padding:6px;display:block;line-height:0;transition:transform .1s ease}.wp-social-link a,.wp-social-link a:active,.wp-social-link a:hover,.wp-social-link a:visited,.wp-social-link svg{color:currentColor;fill:currentColor}.wp-social-link:hover{transform:scale(1.1)}.wp-block-social-links.aligncenter{justify-content:center;display:flex}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link{background-color:#f0f0f0;color:#444}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-amazon{background-color:#f90;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-bandcamp{background-color:#1ea0c3;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-behance{background-color:#0757fe;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-codepen{background-color:#1e1f26;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-deviantart{background-color:#02e49b;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-dribbble{background-color:#e94c89;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-dropbox{background-color:#4280ff;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-etsy{background-color:#f45800;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-facebook{background-color:#1778f2;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-fivehundredpx{background-color:#000;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-flickr{background-color:#0461dd;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-foursquare{background-color:#e65678;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-github{background-color:#24292d;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-goodreads{background-color:#eceadd;color:#382110}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-google{background-color:#ea4434;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-instagram{background-color:#f00075;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-lastfm{background-color:#e21b24;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-linkedin{background-color:#0d66c2;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-mastodon{background-color:#3288d4;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-medium{background-color:#02ab6c;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-meetup{background-color:#f6405f;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-pinterest{background-color:#e60122;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-pocket{background-color:#ef4155;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-reddit{background-color:#fe4500;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-skype{background-color:#0478d7;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-snapchat{background-color:#fefc00;color:#fff;stroke:#000}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-soundcloud{background-color:#ff5600;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-spotify{background-color:#1bd760;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-tumblr{background-color:#011835;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-twitch{background-color:#6440a4;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-twitter{background-color:#1da1f2;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-vimeo{background-color:#1eb7ea;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-vk{background-color:#4680c2;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-wordpress{background-color:#3499cd;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-yelp{background-color:#d32422;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-youtube{background-color:red;color:#fff}.wp-block-social-links.is-style-logos-only .wp-social-link{background:none;padding:4px}.wp-block-social-links.is-style-logos-only .wp-social-link svg{width:28px;height:28px}.wp-block-social-links.is-style-logos-only .wp-social-link-amazon{color:#f90}.wp-block-social-links.is-style-logos-only .wp-social-link-bandcamp{color:#1ea0c3}.wp-block-social-links.is-style-logos-only .wp-social-link-behance{color:#0757fe}.wp-block-social-links.is-style-logos-only .wp-social-link-codepen{color:#1e1f26}.wp-block-social-links.is-style-logos-only .wp-social-link-deviantart{color:#02e49b}.wp-block-social-links.is-style-logos-only .wp-social-link-dribbble{color:#e94c89}.wp-block-social-links.is-style-logos-only .wp-social-link-dropbox{color:#4280ff}.wp-block-social-links.is-style-logos-only .wp-social-link-etsy{color:#f45800}.wp-block-social-links.is-style-logos-only .wp-social-link-facebook{color:#1778f2}.wp-block-social-links.is-style-logos-only .wp-social-link-fivehundredpx{color:#000}.wp-block-social-links.is-style-logos-only .wp-social-link-flickr{color:#0461dd}.wp-block-social-links.is-style-logos-only .wp-social-link-foursquare{color:#e65678}.wp-block-social-links.is-style-logos-only .wp-social-link-github{color:#24292d}.wp-block-social-links.is-style-logos-only .wp-social-link-goodreads{color:#382110}.wp-block-social-links.is-style-logos-only .wp-social-link-google{color:#ea4434}.wp-block-social-links.is-style-logos-only .wp-social-link-instagram{color:#f00075}.wp-block-social-links.is-style-logos-only .wp-social-link-lastfm{color:#e21b24}.wp-block-social-links.is-style-logos-only .wp-social-link-linkedin{color:#0d66c2}.wp-block-social-links.is-style-logos-only .wp-social-link-mastodon{color:#3288d4}.wp-block-social-links.is-style-logos-only .wp-social-link-medium{color:#02ab6c}.wp-block-social-links.is-style-logos-only .wp-social-link-meetup{color:#f6405f}.wp-block-social-links.is-style-logos-only .wp-social-link-pinterest{color:#e60122}.wp-block-social-links.is-style-logos-only .wp-social-link-pocket{color:#ef4155}.wp-block-social-links.is-style-logos-only .wp-social-link-reddit{color:#fe4500}.wp-block-social-links.is-style-logos-only .wp-social-link-skype{color:#0478d7}.wp-block-social-links.is-style-logos-only .wp-social-link-snapchat{color:#fff;stroke:#000}.wp-block-social-links.is-style-logos-only .wp-social-link-soundcloud{color:#ff5600}.wp-block-social-links.is-style-logos-only .wp-social-link-spotify{color:#1bd760}.wp-block-social-links.is-style-logos-only .wp-social-link-tumblr{color:#011835}.wp-block-social-links.is-style-logos-only .wp-social-link-twitch{color:#6440a4}.wp-block-social-links.is-style-logos-only .wp-social-link-twitter{color:#1da1f2}.wp-block-social-links.is-style-logos-only .wp-social-link-vimeo{color:#1eb7ea}.wp-block-social-links.is-style-logos-only .wp-social-link-vk{color:#4680c2}.wp-block-social-links.is-style-logos-only .wp-social-link-wordpress{color:#3499cd}.wp-block-social-links.is-style-logos-only .wp-social-link-yelp{background-color:#d32422;color:#fff}.wp-block-social-links.is-style-logos-only .wp-social-link-youtube{color:red}.wp-block-social-links.is-style-pill-shape .wp-social-link{width:auto}.wp-block-social-links.is-style-pill-shape .wp-social-link a{padding-left:16px;padding-right:16px}.wp-block-spacer{clear:both}p.wp-block-subhead{font-size:1.1em;font-style:italic;opacity:.75}.wp-block-table{overflow-x:auto}.wp-block-table table{width:100%}.wp-block-table .has-fixed-layout{table-layout:fixed;width:100%}.wp-block-table .has-fixed-layout td,.wp-block-table .has-fixed-layout th{word-break:break-word}.wp-block-table.aligncenter,.wp-block-table.alignleft,.wp-block-table.alignright{display:table;width:auto}.wp-block-table.aligncenter td,.wp-block-table.aligncenter th,.wp-block-table.alignleft td,.wp-block-table.alignleft th,.wp-block-table.alignright td,.wp-block-table.alignright th{word-break:break-word}.wp-block-table .has-subtle-light-gray-background-color{background-color:#f3f4f5}.wp-block-table .has-subtle-pale-green-background-color{background-color:#e9fbe5}.wp-block-table .has-subtle-pale-blue-background-color{background-color:#e7f5fe}.wp-block-table .has-subtle-pale-pink-background-color{background-color:#fcf0ef}.wp-block-table.is-style-stripes{border-spacing:0;border-collapse:inherit;background-color:transparent;border-bottom:1px solid #f0f0f0}.wp-block-table.is-style-stripes tbody tr:nth-child(odd){background-color:#f0f0f0}.wp-block-table.is-style-stripes.has-subtle-light-gray-background-color tbody tr:nth-child(odd){background-color:#f3f4f5}.wp-block-table.is-style-stripes.has-subtle-pale-green-background-color tbody tr:nth-child(odd){background-color:#e9fbe5}.wp-block-table.is-style-stripes.has-subtle-pale-blue-background-color tbody tr:nth-child(odd){background-color:#e7f5fe}.wp-block-table.is-style-stripes.has-subtle-pale-pink-background-color tbody tr:nth-child(odd){background-color:#fcf0ef}.wp-block-table.is-style-stripes td,.wp-block-table.is-style-stripes th{border-color:transparent}.wp-block-text-columns,.wp-block-text-columns.aligncenter{display:flex}.wp-block-text-columns .wp-block-column{margin:0 1em;padding:0}.wp-block-text-columns .wp-block-column:first-child{margin-left:0}.wp-block-text-columns .wp-block-column:last-child{margin-right:0}.wp-block-text-columns.columns-2 .wp-block-column{width:50%}.wp-block-text-columns.columns-3 .wp-block-column{width:33.33333%}.wp-block-text-columns.columns-4 .wp-block-column{width:25%}.wp-block-video{margin-left:0;margin-right:0}.wp-block-video video{max-width:100%}@supports ((position:-webkit-sticky) or (position:sticky)){.wp-block-video [poster]{object-fit:cover}}.wp-block-video.aligncenter{text-align:center}.wp-block-video figcaption{margin-top:.5em;margin-bottom:1em}.wp-block-post-featured-image a{display:inline-block}:root .has-pale-pink-background-color{background-color:#f78da7}:root .has-vivid-red-background-color{background-color:#cf2e2e}:root .has-luminous-vivid-orange-background-color{background-color:#ff6900}:root .has-luminous-vivid-amber-background-color{background-color:#fcb900}:root .has-light-green-cyan-background-color{background-color:#7bdcb5}:root .has-vivid-green-cyan-background-color{background-color:#00d084}:root .has-pale-cyan-blue-background-color{background-color:#8ed1fc}:root .has-vivid-cyan-blue-background-color{background-color:#0693e3}:root .has-vivid-purple-background-color{background-color:#9b51e0}:root .has-white-background-color{background-color:#fff}:root .has-very-light-gray-background-color{background-color:#eee}:root .has-cyan-bluish-gray-background-color{background-color:#abb8c3}:root .has-very-dark-gray-background-color{background-color:#313131}:root .has-black-background-color{background-color:#000}:root .has-pale-pink-color{color:#f78da7}:root .has-vivid-red-color{color:#cf2e2e}:root .has-luminous-vivid-orange-color{color:#ff6900}:root .has-luminous-vivid-amber-color{color:#fcb900}:root .has-light-green-cyan-color{color:#7bdcb5}:root .has-vivid-green-cyan-color{color:#00d084}:root .has-pale-cyan-blue-color{color:#8ed1fc}:root .has-vivid-cyan-blue-color{color:#0693e3}:root .has-vivid-purple-color{color:#9b51e0}:root .has-white-color{color:#fff}:root .has-very-light-gray-color{color:#eee}:root .has-cyan-bluish-gray-color{color:#abb8c3}:root .has-very-dark-gray-color{color:#313131}:root .has-black-color{color:#000}:root .has-vivid-cyan-blue-to-vivid-purple-gradient-background{background:linear-gradient(135deg,#0693e3,#9b51e0)}:root .has-vivid-green-cyan-to-vivid-cyan-blue-gradient-background{background:linear-gradient(135deg,#00d084,#0693e3)}:root .has-light-green-cyan-to-vivid-green-cyan-gradient-background{background:linear-gradient(135deg,#7adcb4,#00d082)}:root .has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background:linear-gradient(135deg,#fcb900,#ff6900)}:root .has-luminous-vivid-orange-to-vivid-red-gradient-background{background:linear-gradient(135deg,#ff6900,#cf2e2e)}:root .has-very-light-gray-to-cyan-bluish-gray-gradient-background{background:linear-gradient(135deg,#eee,#a9b8c3)}:root .has-cool-to-warm-spectrum-gradient-background{background:linear-gradient(135deg,#4aeadc,#9778d1 20%,#cf2aba 40%,#ee2c82 60%,#fb6962 80%,#fef84c)}:root .has-blush-light-purple-gradient-background{background:linear-gradient(135deg,#ffceec,#9896f0)}:root .has-blush-bordeaux-gradient-background{background:linear-gradient(135deg,#fecda5,#fe2d2d 50%,#6b003e)}:root .has-purple-crush-gradient-background{background:linear-gradient(135deg,#34e2e4,#4721fb 50%,#ab1dfe)}:root .has-luminous-dusk-gradient-background{background:linear-gradient(135deg,#ffcb70,#c751c0 50%,#4158d0)}:root .has-hazy-dawn-gradient-background{background:linear-gradient(135deg,#faaca8,#dad0ec)}:root .has-pale-ocean-gradient-background{background:linear-gradient(135deg,#fff5cb,#b6e3d4 50%,#33a7b5)}:root .has-electric-grass-gradient-background{background:linear-gradient(135deg,#caf880,#71ce7e)}:root .has-subdued-olive-gradient-background{background:linear-gradient(135deg,#fafae1,#67a671)}:root .has-atomic-cream-gradient-background{background:linear-gradient(135deg,#fdd79a,#004a59)}:root .has-nightshade-gradient-background{background:linear-gradient(135deg,#330968,#31cdcf)}:root .has-midnight-gradient-background{background:linear-gradient(135deg,#020381,#2874fc)}:root .has-link-color a{color:#00e;color:var(--wp--style--color--link,#00e)}.has-small-font-size{font-size:.8125em}.has-normal-font-size,.has-regular-font-size{font-size:1em}.has-medium-font-size{font-size:1.25em}.has-large-font-size{font-size:2.25em}.has-huge-font-size,.has-larger-font-size{font-size:2.625em}.has-text-align-center{text-align:center}.has-text-align-left{text-align:left}.has-text-align-right{text-align:right}#end-resizable-editor-section{display:none}.aligncenter{clear:both}
/**
* #.# Common SCSS
*
* Can include things like variables and mixins
* that are used across the project.
*/
/**
* #.# Styles
*
* CSS for both Frontend+Backend.
*/
.wpcf7 .screen-reader-response{position:absolute;overflow:hidden;clip:rect(1px,1px,1px,1px);height:1px;width:1px;margin:0;padding:0;border:0}.wpcf7 form .wpcf7-response-output{margin:2em .5em 1em;padding:.2em 1em;border:2px solid #00a0d2}.wpcf7 form.init .wpcf7-response-output{display:none}.wpcf7 form.sent .wpcf7-response-output{border-color:#46b450}.wpcf7 form.failed .wpcf7-response-output,.wpcf7 form.aborted .wpcf7-response-output{border-color:#dc3232}.wpcf7 form.spam .wpcf7-response-output{border-color:#f56e28}.wpcf7 form.invalid .wpcf7-response-output,.wpcf7 form.unaccepted .wpcf7-response-output{border-color:#ffb900}.wpcf7-form-control-wrap{position:relative}.wpcf7-not-valid-tip{color:#dc3232;font-size:1em;font-weight:400;display:block}.use-floating-validation-tip .wpcf7-not-valid-tip{position:absolute;top:20%;left:20%;z-index:100;border:1px solid #dc3232;background:#fff;padding:.2em .8em}span.wpcf7-list-item{display:inline-block;margin:0 0 0 1em}span.wpcf7-list-item-label:before,span.wpcf7-list-item-label:after{content:" "}div.wpcf7 .ajax-loader{visibility:hidden;display:inline-block;background-image:url(//muhammadsholeh.com/wp-content/plugins/contact-form-7/includes/css/../../assets/ajax-loader.gif);width:16px;height:16px;border:none;padding:0;margin:0 0 0 4px;vertical-align:middle}div.wpcf7 .ajax-loader.is-active{visibility:visible}div.wpcf7 div.ajax-error{display:none}div.wpcf7 .placeheld{color:#888}div.wpcf7 input[type=file]{cursor:pointer}div.wpcf7 input[type=file]:disabled{cursor:default}div.wpcf7 .wpcf7-submit:disabled{cursor:not-allowed}.wpcf7 input[type=url],.wpcf7 input[type=email],.wpcf7 input[type=tel]{direction:ltr}
@font-face{font-display:swap;font-family:ez-toc-icomoon;src:url(//muhammadsholeh.com/wp-content/plugins/easy-table-of-contents/vendor/icomoon/fonts/ez-toc-icomoon.eot);src:url(//muhammadsholeh.com/wp-content/plugins/easy-table-of-contents/vendor/icomoon/fonts/ez-toc-icomoon.eot?#iefix) format('embedded-opentype'),url(//muhammadsholeh.com/wp-content/plugins/easy-table-of-contents/vendor/icomoon/fonts/ez-toc-icomoon.woff2) format('woff2'),url(//muhammadsholeh.com/wp-content/plugins/easy-table-of-contents/vendor/icomoon/fonts/ez-toc-icomoon.woff) format('woff'),url(//muhammadsholeh.com/wp-content/plugins/easy-table-of-contents/vendor/icomoon/fonts/ez-toc-icomoon.ttf) format('truetype'),url(//muhammadsholeh.com/wp-content/plugins/easy-table-of-contents/vendor/icomoon/fonts/ez-toc-icomoon.svg#ez-toc-icomoon) format('svg');font-weight:400;font-style:normal}/*!* Better Font Rendering =========== *!*/
#ez-toc-container{background:#f9f9f9;border:1px solid #aaa;border-radius:4px;box-shadow:0 1px 1px rgba(0,0,0,.05);display:table;margin-bottom:1em;padding:10px;position:relative;width:auto}div.ez-toc-widget-container{padding:0;position:relative}#ez-toc-container.ez-toc-light-blue{background:#edf6ff}#ez-toc-container.ez-toc-white{background:#fff}#ez-toc-container.ez-toc-black{background:#000}#ez-toc-container.ez-toc-transparent{background:none transparent}div.ez-toc-widget-container ul{display:block}div.ez-toc-widget-container li{border:none;padding:0}div.ez-toc-widget-container ul.ez-toc-list{padding:10px}#ez-toc-container ul ul,.ez-toc div.ez-toc-widget-container ul ul{margin-left:1.5em}#ez-toc-container li,#ez-toc-container ul{margin:0;padding:0}#ez-toc-container li,#ez-toc-container ul,#ez-toc-container ul li,div.ez-toc-widget-container,div.ez-toc-widget-container li{background:0 0;list-style:none none;line-height:1.6;margin:0;overflow:hidden;z-index:1}#ez-toc-container p.ez-toc-title{text-align:left;line-height:1.45;margin:0;padding:0}.ez-toc-title-container{display:table;width:100%}.ez-toc-title,.ez-toc-title-toggle{display:table-cell;text-align:left;vertical-align:middle}#ez-toc-container.ez-toc-black p.ez-toc-title{color:#fff}#ez-toc-container div.ez-toc-title-container+ul.ez-toc-list{margin-top:1em}.ez-toc-wrap-left{float:left;margin-right:10px}.ez-toc-wrap-right{float:right;margin-left:10px}#ez-toc-container a{color:#444;box-shadow:none;text-decoration:none;text-shadow:none}#ez-toc-container a:visited{color:#9f9f9f}#ez-toc-container a:hover{text-decoration:underline}#ez-toc-container.ez-toc-black a{color:#fff}#ez-toc-container.ez-toc-black a:visited{color:#fff}#ez-toc-container a.ez-toc-toggle{color:#444}#ez-toc-container.counter-flat ul,#ez-toc-container.counter-hierarchy ul,.ez-toc-widget-container.counter-flat ul,.ez-toc-widget-container.counter-hierarchy ul{counter-reset:item}#ez-toc-container.counter-numeric li,.ez-toc-widget-container.counter-numeric li{list-style-type:decimal;list-style-position:inside}#ez-toc-container.counter-decimal ul.ez-toc-list li a::before,.ez-toc-widget-container.counter-decimal ul.ez-toc-list li a::before{content:counters(item, ".") ". ";display:inline-block;counter-increment:item;margin-right:.2em}#ez-toc-container.counter-roman li a::before,.ez-toc-widget-container.counter-roman ul.ez-toc-list li a::before{content:counters(item, ".", upper-roman) ". ";counter-increment:item}.ez-toc-widget-container ul.ez-toc-list li::before{content:' ';position:absolute;left:0;right:0;height:30px;line-height:30px;z-index:-1}.ez-toc-widget-container ul.ez-toc-list li.active::before{background-color:#ededed}.ez-toc-widget-container li.active>a{font-weight:900}.ez-toc-btn{display:inline-block;padding:6px 12px;margin-bottom:0;font-size:14px;font-weight:400;line-height:1.428571429;text-align:center;white-space:nowrap;vertical-align:middle;cursor:pointer;background-image:none;border:1px solid transparent;border-radius:4px;-webkit-user-select:none;-moz-user-select:none;-ms-user-select:none;-o-user-select:none;user-select:none}.ez-toc-btn:focus{outline:thin dotted #333;outline:5px auto -webkit-focus-ring-color;outline-offset:-2px}.ez-toc-btn:focus,.ez-toc-btn:hover{color:#333;text-decoration:none}.ez-toc-btn.active,.ez-toc-btn:active{background-image:none;outline:0;box-shadow:inset 0 3px 5px rgba(0,0,0,.125)}.ez-toc-btn-default{color:#333;background-color:#fff;border-color:#ccc}.ez-toc-btn-default.active,.ez-toc-btn-default:active,.ez-toc-btn-default:focus,.ez-toc-btn-default:hover{color:#333;background-color:#ebebeb;border-color:#adadad}.ez-toc-btn-default.active,.ez-toc-btn-default:active{background-image:none}.ez-toc-btn-sm,.ez-toc-btn-xs{padding:5px 10px;font-size:12px;line-height:1.5;border-radius:3px}.ez-toc-btn-xs{padding:1px 5px}.ez-toc-btn-default{text-shadow:0 -1px 0 rgba(0,0,0,.2);box-shadow:inset 0 1px 0 rgba(255,255,255,.15),0 1px 1px rgba(0,0,0,.075)}.ez-toc-btn-default:active{box-shadow:inset 0 3px 5px rgba(0,0,0,.125)}.btn.active,.ez-toc-btn:active{background-image:none}.ez-toc-btn-default{text-shadow:0 1px 0 #fff;background-image:linear-gradient(to bottom,#fff 0,#e0e0e0 100%);background-repeat:repeat-x;border-color:#dbdbdb;border-color:#ccc}.ez-toc-btn-default:focus,.ez-toc-btn-default:hover{background-color:#e0e0e0;background-position:0 -15px}.ez-toc-btn-default.active,.ez-toc-btn-default:active{background-color:#e0e0e0;border-color:#dbdbdb}.ez-toc-pull-right{float:right!important;margin-left:10px}.ez-toc-glyphicon{position:relative;top:1px;display:inline-block;font-family:'Glyphicons Halflings';-webkit-font-smoothing:antialiased;font-style:normal;font-weight:400;line-height:1;-moz-osx-font-smoothing:grayscale}.ez-toc-glyphicon:empty{width:1em}.ez-toc-toggle i.ez-toc-glyphicon{font-size:16px;margin-left:2px}[class*=ez-toc-icon-]{font-family:ez-toc-icomoon!important;speak:none;font-style:normal;font-weight:400;font-variant:normal;text-transform:none;line-height:1;-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale}.ez-toc-icon-toggle:before{content:"\e87a"}
div#ez-toc-container p.ez-toc-title{font-size:120%}div#ez-toc-container p.ez-toc-title{font-weight:700}div#ez-toc-container ul li{font-size:95%}div#ez-toc-container{background:#ffe2a8;border:1px solid #ffb132;width:100%}div#ez-toc-container p.ez-toc-title{color:#333}div#ez-toc-container ul.ez-toc-list a{color:#333}div#ez-toc-container ul.ez-toc-list a:hover{color:#c00}div#ez-toc-container ul.ez-toc-list a:visited{color:#333}
.clear,.clearfix:after,.grid-100:after,.grid-10:after,.grid-15:after,.grid-20:after,.grid-25:after,.grid-30:after,.grid-33:after,.grid-35:after,.grid-40:after,.grid-45:after,.grid-50:after,.grid-55:after,.grid-5:after,.grid-60:after,.grid-65:after,.grid-66:after,.grid-70:after,.grid-75:after,.grid-80:after,.grid-85:after,.grid-90:after,.grid-95:after,.grid-container:after,[class*=mobile-grid-]:after,[class*=tablet-grid-]:after{clear:both}@-ms-viewport{width:auto}.clear{display:block;overflow:hidden;visibility:hidden;width:0;height:0}.clearfix:after,.clearfix:before,.grid-100:after,.grid-100:before,.grid-10:after,.grid-10:before,.grid-15:after,.grid-15:before,.grid-20:after,.grid-20:before,.grid-25:after,.grid-25:before,.grid-30:after,.grid-30:before,.grid-33:after,.grid-33:before,.grid-35:after,.grid-35:before,.grid-40:after,.grid-40:before,.grid-45:after,.grid-45:before,.grid-50:after,.grid-50:before,.grid-55:after,.grid-55:before,.grid-5:after,.grid-5:before,.grid-60:after,.grid-60:before,.grid-65:after,.grid-65:before,.grid-66:after,.grid-66:before,.grid-70:after,.grid-70:before,.grid-75:after,.grid-75:before,.grid-80:after,.grid-80:before,.grid-85:after,.grid-85:before,.grid-90:after,.grid-90:before,.grid-95:after,.grid-95:before,.grid-container:after,.grid-container:before,[class*=mobile-grid-]:after,[class*=mobile-grid-]:before,[class*=tablet-grid-]:after,[class*=tablet-grid-]:before{content:".";display:block;overflow:hidden;visibility:hidden;font-size:0;line-height:0;width:0;height:0}.grid-container{margin-left:auto;margin-right:auto;max-width:1200px;padding-left:10px;padding-right:10px}.grid-10,.grid-100,.grid-15,.grid-20,.grid-25,.grid-30,.grid-33,.grid-35,.grid-40,.grid-45,.grid-5,.grid-50,.grid-55,.grid-60,.grid-65,.grid-66,.grid-70,.grid-75,.grid-80,.grid-85,.grid-90,.grid-95,[class*=mobile-grid-],[class*=tablet-grid-]{-moz-box-sizing:border-box;-webkit-box-sizing:border-box;box-sizing:border-box;padding-left:10px;padding-right:10px}.grid-parent{padding-left:0;padding-right:0}@media (max-width:767px){[class*=mobile-pull-],[class*=mobile-push-]{position:relative}.hide-on-mobile{display:none!important}.mobile-grid-5{float:left;width:5%}.mobile-prefix-5{margin-left:5%}.mobile-suffix-5{margin-right:5%}.mobile-push-5{left:5%}.mobile-pull-5{left:-5%}.mobile-grid-10{float:left;width:10%}.mobile-prefix-10{margin-left:10%}.mobile-suffix-10{margin-right:10%}.mobile-push-10{left:10%}.mobile-pull-10{left:-10%}.mobile-grid-15{float:left;width:15%}.mobile-prefix-15{margin-left:15%}.mobile-suffix-15{margin-right:15%}.mobile-push-15{left:15%}.mobile-pull-15{left:-15%}.mobile-grid-20{float:left;width:20%}.mobile-prefix-20{margin-left:20%}.mobile-suffix-20{margin-right:20%}.mobile-push-20{left:20%}.mobile-pull-20{left:-20%}.mobile-grid-25{float:left;width:25%}.mobile-prefix-25{margin-left:25%}.mobile-suffix-25{margin-right:25%}.mobile-push-25{left:25%}.mobile-pull-25{left:-25%}.mobile-grid-30{float:left;width:30%}.mobile-prefix-30{margin-left:30%}.mobile-suffix-30{margin-right:30%}.mobile-push-30{left:30%}.mobile-pull-30{left:-30%}.mobile-grid-35{float:left;width:35%}.mobile-prefix-35{margin-left:35%}.mobile-suffix-35{margin-right:35%}.mobile-push-35{left:35%}.mobile-pull-35{left:-35%}.mobile-grid-40{float:left;width:40%}.mobile-prefix-40{margin-left:40%}.mobile-suffix-40{margin-right:40%}.mobile-push-40{left:40%}.mobile-pull-40{left:-40%}.mobile-grid-45{float:left;width:45%}.mobile-prefix-45{margin-left:45%}.mobile-suffix-45{margin-right:45%}.mobile-push-45{left:45%}.mobile-pull-45{left:-45%}.mobile-grid-50{float:left;width:50%}.mobile-prefix-50{margin-left:50%}.mobile-suffix-50{margin-right:50%}.mobile-push-50{left:50%}.mobile-pull-50{left:-50%}.mobile-grid-55{float:left;width:55%}.mobile-prefix-55{margin-left:55%}.mobile-suffix-55{margin-right:55%}.mobile-push-55{left:55%}.mobile-pull-55{left:-55%}.mobile-grid-60{float:left;width:60%}.mobile-prefix-60{margin-left:60%}.mobile-suffix-60{margin-right:60%}.mobile-push-60{left:60%}.mobile-pull-60{left:-60%}.mobile-grid-65{float:left;width:65%}.mobile-prefix-65{margin-left:65%}.mobile-suffix-65{margin-right:65%}.mobile-push-65{left:65%}.mobile-pull-65{left:-65%}.mobile-grid-70{float:left;width:70%}.mobile-prefix-70{margin-left:70%}.mobile-suffix-70{margin-right:70%}.mobile-push-70{left:70%}.mobile-pull-70{left:-70%}.mobile-grid-75{float:left;width:75%}.mobile-prefix-75{margin-left:75%}.mobile-suffix-75{margin-right:75%}.mobile-push-75{left:75%}.mobile-pull-75{left:-75%}.mobile-grid-80{float:left;width:80%}.mobile-prefix-80{margin-left:80%}.mobile-suffix-80{margin-right:80%}.mobile-push-80{left:80%}.mobile-pull-80{left:-80%}.mobile-grid-85{float:left;width:85%}.mobile-prefix-85{margin-left:85%}.mobile-suffix-85{margin-right:85%}.mobile-push-85{left:85%}.mobile-pull-85{left:-85%}.mobile-grid-90{float:left;width:90%}.mobile-prefix-90{margin-left:90%}.mobile-suffix-90{margin-right:90%}.mobile-push-90{left:90%}.mobile-pull-90{left:-90%}.mobile-grid-95{float:left;width:95%}.mobile-prefix-95{margin-left:95%}.mobile-suffix-95{margin-right:95%}.mobile-push-95{left:95%}.mobile-pull-95{left:-95%}.mobile-grid-33{float:left;width:33.33333%}.mobile-prefix-33{margin-left:33.33333%}.mobile-suffix-33{margin-right:33.33333%}.mobile-push-33{left:33.33333%}.mobile-pull-33{left:-33.33333%}.mobile-grid-66{float:left;width:66.66667%}.mobile-prefix-66{margin-left:66.66667%}.mobile-suffix-66{margin-right:66.66667%}.mobile-push-66{left:66.66667%}.mobile-pull-66{left:-66.66667%}.mobile-grid-100{clear:both;width:100%}}@media (min-width:768px) and (max-width:1024px){[class*=tablet-pull-],[class*=tablet-push-]{position:relative}.hide-on-tablet{display:none!important}.tablet-grid-5{float:left;width:5%}.tablet-prefix-5{margin-left:5%}.tablet-suffix-5{margin-right:5%}.tablet-push-5{left:5%}.tablet-pull-5{left:-5%}.tablet-grid-10{float:left;width:10%}.tablet-prefix-10{margin-left:10%}.tablet-suffix-10{margin-right:10%}.tablet-push-10{left:10%}.tablet-pull-10{left:-10%}.tablet-grid-15{float:left;width:15%}.tablet-prefix-15{margin-left:15%}.tablet-suffix-15{margin-right:15%}.tablet-push-15{left:15%}.tablet-pull-15{left:-15%}.tablet-grid-20{float:left;width:20%}.tablet-prefix-20{margin-left:20%}.tablet-suffix-20{margin-right:20%}.tablet-push-20{left:20%}.tablet-pull-20{left:-20%}.tablet-grid-25{float:left;width:25%}.tablet-prefix-25{margin-left:25%}.tablet-suffix-25{margin-right:25%}.tablet-push-25{left:25%}.tablet-pull-25{left:-25%}.tablet-grid-30{float:left;width:30%}.tablet-prefix-30{margin-left:30%}.tablet-suffix-30{margin-right:30%}.tablet-push-30{left:30%}.tablet-pull-30{left:-30%}.tablet-grid-35{float:left;width:35%}.tablet-prefix-35{margin-left:35%}.tablet-suffix-35{margin-right:35%}.tablet-push-35{left:35%}.tablet-pull-35{left:-35%}.tablet-grid-40{float:left;width:40%}.tablet-prefix-40{margin-left:40%}.tablet-suffix-40{margin-right:40%}.tablet-push-40{left:40%}.tablet-pull-40{left:-40%}.tablet-grid-45{float:left;width:45%}.tablet-prefix-45{margin-left:45%}.tablet-suffix-45{margin-right:45%}.tablet-push-45{left:45%}.tablet-pull-45{left:-45%}.tablet-grid-50{float:left;width:50%}.tablet-prefix-50{margin-left:50%}.tablet-suffix-50{margin-right:50%}.tablet-push-50{left:50%}.tablet-pull-50{left:-50%}.tablet-grid-55{float:left;width:55%}.tablet-prefix-55{margin-left:55%}.tablet-suffix-55{margin-right:55%}.tablet-push-55{left:55%}.tablet-pull-55{left:-55%}.tablet-grid-60{float:left;width:60%}.tablet-prefix-60{margin-left:60%}.tablet-suffix-60{margin-right:60%}.tablet-push-60{left:60%}.tablet-pull-60{left:-60%}.tablet-grid-65{float:left;width:65%}.tablet-prefix-65{margin-left:65%}.tablet-suffix-65{margin-right:65%}.tablet-push-65{left:65%}.tablet-pull-65{left:-65%}.tablet-grid-70{float:left;width:70%}.tablet-prefix-70{margin-left:70%}.tablet-suffix-70{margin-right:70%}.tablet-push-70{left:70%}.tablet-pull-70{left:-70%}.tablet-grid-75{float:left;width:75%}.tablet-prefix-75{margin-left:75%}.tablet-suffix-75{margin-right:75%}.tablet-push-75{left:75%}.tablet-pull-75{left:-75%}.tablet-grid-80{float:left;width:80%}.tablet-prefix-80{margin-left:80%}.tablet-suffix-80{margin-right:80%}.tablet-push-80{left:80%}.tablet-pull-80{left:-80%}.tablet-grid-85{float:left;width:85%}.tablet-prefix-85{margin-left:85%}.tablet-suffix-85{margin-right:85%}.tablet-push-85{left:85%}.tablet-pull-85{left:-85%}.tablet-grid-90{float:left;width:90%}.tablet-prefix-90{margin-left:90%}.tablet-suffix-90{margin-right:90%}.tablet-push-90{left:90%}.tablet-pull-90{left:-90%}.tablet-grid-95{float:left;width:95%}.tablet-prefix-95{margin-left:95%}.tablet-suffix-95{margin-right:95%}.tablet-push-95{left:95%}.tablet-pull-95{left:-95%}.tablet-grid-33{float:left;width:33.33333%}.tablet-prefix-33{margin-left:33.33333%}.tablet-suffix-33{margin-right:33.33333%}.tablet-push-33{left:33.33333%}.tablet-pull-33{left:-33.33333%}.tablet-grid-66{float:left;width:66.66667%}.tablet-prefix-66{margin-left:66.66667%}.tablet-suffix-66{margin-right:66.66667%}.tablet-push-66{left:66.66667%}.tablet-pull-66{left:-66.66667%}.tablet-grid-100{clear:both;width:100%}.inside-footer-widgets>div{margin-bottom:50px}.inside-footer-widgets>div:nth-child(odd){clear:both}.active-footer-widgets-1 .footer-widget-1,.active-footer-widgets-3 .footer-widget-3,.active-footer-widgets-5 .footer-widget-5{width:100%;margin-bottom:0}.active-footer-widgets-2 .inside-footer-widgets>div,.active-footer-widgets-4 .footer-widget-3,.active-footer-widgets-4 .footer-widget-4{margin-bottom:0}}@media (min-width:1025px){.grid-10,.grid-15,.grid-20,.grid-25,.grid-30,.grid-33,.grid-35,.grid-40,.grid-45,.grid-5,.grid-50,.grid-60,.grid-65,.grid-66,.grid-70,.grid-75,.grid-80,.grid-85,.grid-90,.grid-95{float:left}.pull-10,.pull-15,.pull-20,.pull-25,.pull-30,.pull-33,.pull-35,.pull-40,.pull-45,.pull-5,.pull-50,.pull-55,.pull-60,.pull-65,.pull-66,.pull-70,.pull-75,.pull-80,.pull-85,.pull-90,.pull-95,.push-10,.push-15,.push-20,.push-25,.push-30,.push-33,.push-35,.push-40,.push-45,.push-5,.push-50,.push-55,.push-60,.push-65,.push-66,.push-70,.push-75,.push-80,.push-85,.push-90,.push-95{position:relative}.hide-on-desktop{display:none!important}.grid-5{width:5%}.prefix-5{margin-left:5%}.suffix-5{margin-right:5%}.push-5{left:5%}.pull-5{left:-5%}.grid-10{width:10%}.prefix-10{margin-left:10%}.suffix-10{margin-right:10%}.push-10{left:10%}.pull-10{left:-10%}.grid-15{width:15%}.prefix-15{margin-left:15%}.suffix-15{margin-right:15%}.push-15{left:15%}.pull-15{left:-15%}.grid-20{width:20%}.prefix-20{margin-left:20%}.suffix-20{margin-right:20%}.push-20{left:20%}.pull-20{left:-20%}.grid-25{width:25%}.prefix-25{margin-left:25%}.suffix-25{margin-right:25%}.push-25{left:25%}.pull-25{left:-25%}.grid-30{width:30%}.prefix-30{margin-left:30%}.suffix-30{margin-right:30%}.push-30{left:30%}.pull-30{left:-30%}.grid-35{width:35%}.prefix-35{margin-left:35%}.suffix-35{margin-right:35%}.push-35{left:35%}.pull-35{left:-35%}.grid-40{width:40%}.prefix-40{margin-left:40%}.suffix-40{margin-right:40%}.push-40{left:40%}.pull-40{left:-40%}.grid-45{width:45%}.prefix-45{margin-left:45%}.suffix-45{margin-right:45%}.push-45{left:45%}.pull-45{left:-45%}.grid-50{width:50%}.prefix-50{margin-left:50%}.suffix-50{margin-right:50%}.push-50{left:50%}.pull-50{left:-50%}.grid-55{float:left;width:55%}.prefix-55{margin-left:55%}.suffix-55{margin-right:55%}.push-55{left:55%}.pull-55{left:-55%}.grid-60{width:60%}.prefix-60{margin-left:60%}.suffix-60{margin-right:60%}.push-60{left:60%}.pull-60{left:-60%}.grid-65{width:65%}.prefix-65{margin-left:65%}.suffix-65{margin-right:65%}.push-65{left:65%}.pull-65{left:-65%}.grid-70{width:70%}.prefix-70{margin-left:70%}.suffix-70{margin-right:70%}.push-70{left:70%}.pull-70{left:-70%}.grid-75{width:75%}.prefix-75{margin-left:75%}.suffix-75{margin-right:75%}.push-75{left:75%}.pull-75{left:-75%}.grid-80{width:80%}.prefix-80{margin-left:80%}.suffix-80{margin-right:80%}.push-80{left:80%}.pull-80{left:-80%}.grid-85{width:85%}.prefix-85{margin-left:85%}.suffix-85{margin-right:85%}.push-85{left:85%}.pull-85{left:-85%}.grid-90{width:90%}.prefix-90{margin-left:90%}.suffix-90{margin-right:90%}.push-90{left:90%}.pull-90{left:-90%}.grid-95{width:95%}.prefix-95{margin-left:95%}.suffix-95{margin-right:95%}.push-95{left:95%}.pull-95{left:-95%}.grid-33{width:33.33333%}.prefix-33{margin-left:33.33333%}.suffix-33{margin-right:33.33333%}.push-33{left:33.33333%}.pull-33{left:-33.33333%}.grid-66{width:66.66667%}.prefix-66{margin-left:66.66667%}.suffix-66{margin-right:66.66667%}.push-66{left:66.66667%}.pull-66{left:-66.66667%}.grid-100{clear:both;width:100%}}
a,abbr,acronym,address,applet,big,blockquote,body,caption,cite,code,dd,del,dfn,div,dl,dt,em,fieldset,font,form,h1,h2,h3,h4,h5,h6,html,iframe,ins,kbd,label,legend,li,object,ol,p,pre,q,s,samp,small,span,strike,strong,sub,sup,table,tbody,td,tfoot,th,thead,tr,tt,ul,var{border:0;margin:0;padding:0}html{font-family:sans-serif;-webkit-text-size-adjust:100%;-ms-text-size-adjust:100%}article,aside,details,figcaption,figure,footer,header,main,nav,section{display:block}audio,canvas,progress,video{display:inline-block;vertical-align:baseline}audio:not([controls]){display:none;height:0}[hidden],template{display:none}ol,ul{list-style:none}table{border-collapse:separate;border-spacing:0}caption,td,th{font-weight:400;text-align:left;padding:5px}blockquote:after,blockquote:before,q:after,q:before{content:""}a{background-color:transparent}a img{border:0}body,button,input,select,textarea{font-family:-apple-system,system-ui,BlinkMacSystemFont,"Segoe UI",Helvetica,Arial,sans-serif,"Apple Color Emoji","Segoe UI Emoji","Segoe UI Symbol";font-weight:400;text-transform:none;font-size:17px;line-height:1.5}p{margin-bottom:1.5em}h1,h2,h3,h4,h5,h6{font-family:inherit;font-size:100%;font-style:inherit;font-weight:inherit}pre{background:rgba(0,0,0,.05);font-family:inherit;font-size:inherit;line-height:normal;margin-bottom:1.5em;padding:20px;overflow:auto;max-width:100%}blockquote{border-left:5px solid rgba(0,0,0,.05);padding:20px;font-size:1.2em;font-style:italic;margin:0 0 1.5em;position:relative}blockquote p:last-child{margin:0}table,td,th{border:1px solid rgba(0,0,0,.1)}table{border-collapse:separate;border-spacing:0;border-width:1px 0 0 1px;margin:0 0 1.5em;width:100%}td,th{padding:8px}th{border-width:0 1px 1px 0}td{border-width:0 1px 1px 0}hr{background-color:rgba(0,0,0,.1);border:0;height:1px;margin-bottom:40px;margin-top:40px}fieldset{padding:0;border:0;min-width:inherit}fieldset legend{padding:0;margin-bottom:1.5em}h1{font-size:42px;margin-bottom:20px;line-height:1.2em;font-weight:400;text-transform:none}h2{font-size:35px;margin-bottom:20px;line-height:1.2em;font-weight:400;text-transform:none}h3{font-size:29px;margin-bottom:20px;line-height:1.2em;font-weight:400;text-transform:none}h4{font-size:24px}h5{font-size:20px}h4,h5,h6{margin-bottom:20px}ol,ul{margin:0 0 1.5em 3em}ul{list-style:disc}ol{list-style:decimal}li>ol,li>ul{margin-bottom:0;margin-left:1.5em}dt{font-weight:700}dd{margin:0 1.5em 1.5em}b,strong{font-weight:700}cite,dfn,em,i{font-style:italic}address{margin:0 0 1.5em}code,kbd,tt,var{font:15px Monaco,Consolas,"Andale Mono","DejaVu Sans Mono",monospace}abbr,acronym{border-bottom:1px dotted #666;cursor:help}ins,mark{text-decoration:none}sub,sup{font-size:75%;height:0;line-height:0;position:relative;vertical-align:baseline}sup{bottom:1ex}sub{top:.5ex}small{font-size:75%}big{font-size:125%}figure{margin:0}table{margin:0 0 1.5em;width:100%}th{font-weight:700}img{height:auto;max-width:100%}button,input,select,textarea{font-size:100%;margin:0;vertical-align:baseline}button,html input[type=button],input[type=reset],input[type=submit]{border:1px solid transparent;background:#55555e;cursor:pointer;-webkit-appearance:button;padding:10px 20px;color:#fff}input[type=checkbox],input[type=radio]{box-sizing:border-box;padding:0}input[type=search]{-webkit-appearance:textfield;box-sizing:content-box}input[type=search]::-webkit-search-decoration{-webkit-appearance:none}button::-moz-focus-inner,input::-moz-focus-inner{border:0;padding:0}input[type=email],input[type=number],input[type=password],input[type=search],input[type=tel],input[type=text],input[type=url],select,textarea{background:#fafafa;color:#666;border:1px solid #ccc;border-radius:0;padding:10px 15px;box-sizing:border-box;max-width:100%}textarea{overflow:auto;vertical-align:top;width:100%}input[type=file]{max-width:100%;box-sizing:border-box}a,button,input{transition:color .1s ease-in-out,background-color .1s ease-in-out}a,a:focus,a:hover,a:visited{text-decoration:none}.button,.wp-block-button .wp-block-button__link{padding:10px 20px;display:inline-block}.wp-block-button .wp-block-button__link{font-size:inherit;line-height:inherit}.using-mouse :focus{outline:0}.using-mouse ::-moz-focus-inner{border:0}.alignleft{float:left;margin-right:1.5em}.alignright{float:right;margin-left:1.5em}.aligncenter{clear:both;display:block;margin:0 auto}.size-auto,.size-full,.size-large,.size-medium,.size-thumbnail{max-width:100%;height:auto}.no-sidebar .entry-content .alignfull{margin-left:calc(-100vw / 2 + 100% / 2);margin-right:calc(-100vw / 2 + 100% / 2);max-width:100vw;width:auto}.screen-reader-text{border:0;clip:rect(1px,1px,1px,1px);-webkit-clip-path:inset(50%);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute!important;width:1px;word-wrap:normal!important}.screen-reader-text:focus{background-color:#f1f1f1;border-radius:3px;box-shadow:0 0 2px 2px rgba(0,0,0,.6);clip:auto!important;-webkit-clip-path:none;clip-path:none;color:#21759b;display:block;font-size:.875rem;font-weight:700;height:auto;left:5px;line-height:normal;padding:15px 23px 14px;text-decoration:none;top:5px;width:auto;z-index:100000}#primary[tabindex="-1"]:focus{outline:0}.clear:after,.comment-content:after,.entry-content:after,.inside-footer-widgets:not(.grid-container):after,.inside-header:not(.grid-container):after,.inside-navigation:not(.grid-container):after,.inside-top-bar:not(.grid-container):after,.page-header-content-container:after,.paging-navigation:after,.site-content:after,.site-footer:after,.site-header:after,.site-info:after{content:"";display:table;clear:both}.main-navigation{z-index:100;padding:0;clear:both;display:block}.main-navigation a{display:block;text-decoration:none;font-weight:400;text-transform:none;font-size:15px}.main-navigation ul{list-style:none;margin:0;padding-left:0}.main-navigation .main-nav ul li a{padding-left:20px;padding-right:20px;line-height:60px}.inside-navigation{position:relative}.main-navigation li{float:left;position:relative}.sf-menu>li.menu-item-float-right{float:right!important}.nav-float-right .inside-header .main-navigation{float:right;clear:right}.nav-float-left .inside-header .main-navigation{float:left;clear:left}.nav-aligned-center .main-navigation:not(.toggled) .menu>li,.nav-aligned-right .main-navigation:not(.toggled) .menu>li{float:none;display:inline-block}.nav-aligned-center .main-navigation:not(.toggled) ul,.nav-aligned-right .main-navigation:not(.toggled) ul{letter-spacing:-.31em;font-size:1em}.nav-aligned-center .main-navigation:not(.toggled) ul li,.nav-aligned-right .main-navigation:not(.toggled) ul li{letter-spacing:normal}.nav-aligned-center .main-navigation{text-align:center}.nav-aligned-right .main-navigation{text-align:right}.main-navigation li.search-item{float:right}.main-navigation .mobile-bar-items a{padding-left:20px;padding-right:20px;line-height:60px}.main-navigation ul ul{display:block;box-shadow:1px 1px 0 rgba(0,0,0,.1);float:left;position:absolute;left:-99999px;opacity:0;z-index:99999;width:200px;text-align:left;top:auto;transition:opacity 80ms linear;transition-delay:0s;pointer-events:none;height:0;overflow:hidden}.main-navigation ul ul a{display:block}.main-navigation ul ul li{width:100%}.main-navigation .main-nav ul ul li a{line-height:normal;padding:10px 20px;font-size:14px}.main-navigation .main-nav ul li.menu-item-has-children>a{padding-right:0;position:relative}.main-navigation.sub-menu-left .sub-menu{right:0}.main-navigation:not(.toggled) ul li.sfHover>ul,.main-navigation:not(.toggled) ul li:hover>ul{left:auto;opacity:1;transition-delay:150ms;pointer-events:auto;height:auto;overflow:visible}.main-navigation:not(.toggled) ul ul li.sfHover>ul,.main-navigation:not(.toggled) ul ul li:hover>ul{left:100%;top:0}.main-navigation.sub-menu-left:not(.toggled) ul ul li.sfHover>ul,.main-navigation.sub-menu-left:not(.toggled) ul ul li:hover>ul{right:100%;left:auto}.nav-float-right .main-navigation ul ul ul{top:0}.menu-item-has-children .dropdown-menu-toggle{display:inline-block;height:100%;clear:both;padding-right:20px;padding-left:10px}.menu-item-has-children ul .dropdown-menu-toggle{padding-top:10px;padding-bottom:10px;margin-top:-10px}.sidebar .menu-item-has-children .dropdown-menu-toggle,nav ul ul .menu-item-has-children .dropdown-menu-toggle{float:right}.widget-area .main-navigation li{float:none;display:block;width:100%;padding:0;margin:0}.sidebar .main-navigation.sub-menu-right ul li.sfHover ul,.sidebar .main-navigation.sub-menu-right ul li:hover ul{top:0;left:100%}.sidebar .main-navigation.sub-menu-left ul li.sfHover ul,.sidebar .main-navigation.sub-menu-left ul li:hover ul{top:0;right:100%}.site-main .comment-navigation,.site-main .post-navigation,.site-main .posts-navigation{margin:0 0 2em;overflow:hidden}.site-main .post-navigation{margin-bottom:0}.paging-navigation .nav-next,.paging-navigation .nav-previous{display:none}.paging-navigation .nav-links>*{padding:0 5px}.paging-navigation .nav-links .current{font-weight:700}.nav-links>:first-child{padding-left:0}.site-header{position:relative}.inside-header{padding:20px 40px}.main-title{margin:0;font-size:25px;line-height:1.2em;word-wrap:break-word;font-weight:700;text-transform:none}.site-description{margin:0;line-height:1.5;font-weight:400;text-transform:none;font-size:15px}.site-logo{display:inline-block;max-width:100%}.site-header .header-image{vertical-align:middle}.header-widget{float:right;overflow:hidden;max-width:50%}.header-widget .widget{padding:0 0 20px;margin-bottom:0}.header-widget .widget:last-child{padding-bottom:0}.header-widget .widget-title{margin-bottom:15px}.nav-float-right .header-widget{position:relative;top:-10px}.nav-float-right .header-widget .widget{padding:0 0 10px}.nav-float-left .inside-header .site-branding,.nav-float-left .inside-header .site-logo{float:right;clear:right}.nav-float-left .inside-header:after{clear:both;content:'';display:table}.nav-float-right .inside-header .site-branding{display:inline-block}.site-branding-container{display:inline-flex;align-items:center;text-align:left}.site-branding-container .site-logo{margin-right:1.5em}.header-aligned-center .site-header{text-align:center}.header-aligned-right .site-header{text-align:right}.header-aligned-right .site-branding-container{text-align:right}.header-aligned-right .site-branding-container .site-logo{order:10;margin-right:0;margin-left:1.5em}.sticky{display:block}.entry-header .gp-icon,.posted-on .updated{display:none}.byline,.entry-header .cat-links,.entry-header .comments-link,.entry-header .tags-links,.group-blog .byline,.single .byline{display:inline}footer.entry-meta .byline,footer.entry-meta .posted-on{display:block}.entry-content:not(:first-child),.entry-summary:not(:first-child),.page-content:not(:first-child){margin-top:2em}.page-links{clear:both;margin:0 0 1.5em}.archive .format-aside .entry-header,.archive .format-status .entry-header,.archive .format-status .entry-meta,.archive .format-status .entry-title,.blog .format-aside .entry-header,.blog .format-status .entry-header,.blog .format-status .entry-meta,.blog .format-status .entry-title{display:none}.archive .format-aside .entry-content,.archive .format-status .entry-content,.blog .format-aside .entry-content,.blog .format-status .entry-content{margin-top:0}.archive .format-status .entry-content p:last-child,.blog .format-status .entry-content p:last-child{margin-bottom:0}.entry-header,.site-content{word-wrap:break-word}.entry-title{margin-bottom:0}.author .page-header .page-title{display:flex;align-items:center}.author .page-header .avatar{margin-right:20px}.page-header .author-info>:last-child,.page-header>:last-child{margin-bottom:0}.entry-meta{font-size:85%;margin-top:.5em;line-height:1.5}footer.entry-meta{margin-top:2em}.cat-links,.comments-link,.tags-links{display:block}.entry-content>p:last-child,.entry-summary>p:last-child,.page-content>p:last-child,.read-more-container,.taxonomy-description p:last-child{margin-bottom:0}.wp-caption{margin-bottom:1.5em;max-width:100%;position:relative}.wp-caption img[class*=wp-image-]{display:block;margin:0 auto 0;max-width:100%}.wp-caption .wp-caption-text{font-size:75%;padding-top:5px;opacity:.8}.wp-caption img{position:relative;vertical-align:bottom}.wp-block-image figcaption{font-size:13px;text-align:center}.wp-block-gallery,ul.blocks-gallery-grid{margin-left:0}.wp-block-gallery .blocks-gallery-image figcaption,.wp-block-gallery .blocks-gallery-item figcaption{background:rgba(255,255,255,.7);color:#000;padding:10px;box-sizing:border-box}.gallery{margin-bottom:1.5em}.gallery-item{display:inline-block;text-align:center;vertical-align:top;width:100%}.gallery-columns-2 .gallery-item{max-width:50%}.gallery-columns-3 .gallery-item{max-width:33.33%}.gallery-columns-4 .gallery-item{max-width:25%}.gallery-columns-5 .gallery-item{max-width:20%}.gallery-columns-6 .gallery-item{max-width:16.66%}.gallery-columns-7 .gallery-item{max-width:14.28%}.gallery-columns-8 .gallery-item{max-width:12.5%}.gallery-columns-9 .gallery-item{max-width:11.11%}.gallery-caption{display:block}.site-main .gallery{margin-bottom:1.5em}.gallery-item img{vertical-align:bottom}.gallery-icon{padding:5px}embed,iframe,object{max-width:100%}.comment-content a{word-wrap:break-word}.bypostauthor{display:block}.comment,.comment-list{list-style-type:none;padding:0;margin:0}.comment-author-info{display:inline-block;vertical-align:middle}.comment-meta .avatar{float:left;margin-right:10px;border-radius:50%}.comment-author cite{font-style:normal;font-weight:700}.entry-meta.comment-metadata{margin-top:0}.comment-content{margin-top:1.5em}.comment-respond{margin-top:0}.comment-form>.form-submit{margin-bottom:0}.comment-form input,.comment-form-comment{margin-bottom:10px}.comment-form #author,.comment-form #email,.comment-form #url{display:block}.comment-metadata .edit-link:before{display:none}.comment-body{padding:30px 0}.comment-content{padding:30px;border:1px solid rgba(0,0,0,.05)}.depth-1.parent>.children{border-bottom:1px solid rgba(0,0,0,.05)}.comment .children{padding-left:30px;margin-top:-30px;border-left:1px solid rgba(0,0,0,.05)}.pingback .comment-body,.trackback .comment-body{border-bottom:1px solid rgba(0,0,0,.05)}.pingback .edit-link{font-size:13px}.comment-content p:last-child{margin-bottom:0}.comment-list>.comment:first-child{padding-top:0;margin-top:0;border-top:0}ol.comment-list{margin-bottom:1.5em}.comment-form-cookies-consent{display:flex;align-items:center}.comment-form-cookies-consent input{margin-right:.5em;margin-bottom:0}.one-container .comments-area{margin-top:1.5em}.comment-content .reply{font-size:85%}#cancel-comment-reply-link{padding-left:10px}.widget-area .widget{padding:40px}.widget select{max-width:100%}.footer-widgets .widget :last-child,.sidebar .widget :last-child{margin-bottom:0}.widget-title{margin-bottom:30px;font-size:20px;line-height:1.5;font-weight:400;text-transform:none}.widget ol,.widget ul{margin:0}.widget .search-field{width:100%}.widget_search .search-submit{display:none}.widget{margin:0 0 30px;box-sizing:border-box}.separate-containers .widget:last-child,.widget:last-child{margin-bottom:0}.footer-widgets .widget,.sidebar .widget{font-size:17px}.widget ul li{list-style-type:none;position:relative;padding-bottom:5px}.widget_categories .children{margin-left:1.5em;padding-top:5px}.widget_categories .children li:last-child{padding-bottom:0}.widget_nav_menu ul ul,.widget_pages ul ul{margin-left:1em;margin-top:5px}.widget ul li.menu-item-has-children,.widget ul li.page_item_has_children{padding-bottom:0}#wp-calendar{table-layout:fixed;font-size:80%}#wp-calendar #prev,#wp-calendar #prev+.pad{border-right:0}.sidebar .grid-container{max-width:100%;width:100%}.post{margin:0 0 2em}.page-header{margin-bottom:30px}.one-container.both-left .inside-left-sidebar,.one-container.both-right .inside-left-sidebar{margin-right:20px}.one-container.both-left .inside-right-sidebar,.one-container.both-right .inside-right-sidebar{margin-left:20px}.one-container:not(.page) .inside-article{padding:0 0 30px 0}.one-container.both-right .site-main,.one-container.right-sidebar .site-main{margin-right:40px}.one-container.both-left .site-main,.one-container.left-sidebar .site-main{margin-left:40px}.one-container.both-sidebars .site-main{margin:0 40px 0 40px}.one-container .site-content{padding:40px}.separate-containers .comments-area,.separate-containers .inside-article,.separate-containers .page-header,.separate-containers .paging-navigation{padding:40px}.separate-containers .page-header,.separate-containers .site-main>*,.separate-containers .widget{margin-bottom:20px}.separate-containers .site-main{margin:20px}.separate-containers.no-sidebar .site-main{margin-left:0;margin-right:0}.separate-containers.both-right .site-main,.separate-containers.right-sidebar .site-main{margin-left:0}.separate-containers.both-left .site-main,.separate-containers.left-sidebar .site-main{margin-right:0}.separate-containers.both-left .inside-left-sidebar,.separate-containers.both-right .inside-left-sidebar{margin-right:10px}.separate-containers.both-left .inside-right-sidebar,.separate-containers.both-right .inside-right-sidebar{margin-left:10px}.separate-containers .inside-left-sidebar,.separate-containers .inside-right-sidebar{margin-top:20px;margin-bottom:20px}.inside-page-header,.wp-block-group__inner-container{padding:40px}.widget-area .main-navigation{margin-bottom:20px}.one-container .site-main>:last-child,.separate-containers .site-main>:last-child{margin-bottom:0}.full-width-content .container.grid-container{max-width:100%}.full-width-content.no-sidebar.separate-containers .site-main{margin:0}.full-width-content.one-container .site-content,.full-width-content.separate-containers .inside-article{padding:0}.full-width-content .entry-content .alignwide{margin-left:0;width:auto;max-width:unset}.contained-content.one-container .site-content,.contained-content.separate-containers .inside-article{padding:0}.site-info{text-align:center;font-size:15px}.site-info{padding:20px 40px}.footer-widgets{padding:40px}.site-footer .footer-widgets-container .inner-padding{padding:0 0 0 40px}.site-footer .footer-widgets-container .inside-footer-widgets{margin-left:-40px}.footer-bar-active .footer-bar .widget{padding:0}.footer-bar .widget_nav_menu>div>ul{display:inline-block;vertical-align:top}.footer-bar .widget_nav_menu li{margin:0 10px;float:left;padding:0}.footer-bar .widget_nav_menu li:first-child{margin-left:0}.footer-bar .widget_nav_menu li:last-child{margin-right:0}.footer-bar .widget_nav_menu li ul{display:none}.footer-bar .textwidget p:last-child{margin:0}.footer-bar .widget-title{display:none}.footer-bar-align-right .copyright-bar{float:left}.footer-bar-align-right .footer-bar{float:right;text-align:right}.footer-bar-align-left .copyright-bar{float:right;text-align:right}.footer-bar-align-left .footer-bar{float:left;text-align:left}.footer-bar-align-center .copyright-bar{float:none;text-align:center}.footer-bar-align-center .footer-bar{float:none;text-align:center;margin-bottom:10px}.post-image:not(:first-child){margin-top:2em}.page-header-image,.page-header-image-single{line-height:0}.one-container .inside-article>[class*=page-header-],.separate-containers .inside-article>[class*=page-header-]{margin-bottom:2em;margin-top:0}.inside-article .page-header-image-single.page-header-below-title{margin-top:2em}.separate-containers .page-header-contained,.separate-containers .page-header-content,.separate-containers .page-header-content-single,.separate-containers .page-header-image,.separate-containers .page-header-image-single{margin-top:20px}.top-bar{font-weight:400;text-transform:none;font-size:13px}.top-bar .inside-top-bar .widget{padding:0;display:inline-block;margin:0}.top-bar .inside-top-bar .textwidget p:last-child{margin:0}.top-bar .widget-title{display:none}.top-bar .widget_nav_menu li{margin:0 10px;float:left;padding:0}.top-bar .widget_nav_menu li:first-child{margin-left:0}.top-bar .widget_nav_menu li:last-child{margin-right:0}.top-bar .widget_nav_menu li ul{display:none}.top-bar .widget_nav_menu>div>ul{display:inline-block;vertical-align:top}.inside-top-bar{padding:10px 40px}.top-bar-align-center{text-align:center}.top-bar-align-center .inside-top-bar .widget:not(:first-child){margin-left:10px}.top-bar-align-center .inside-top-bar .widget:first-child:last-child{display:block}.top-bar-align-right{text-align:right}.top-bar-align-right .inside-top-bar>.widget:nth-child(even){float:left;margin-right:10px}.top-bar-align-right .inside-top-bar>.widget:nth-child(odd){margin-left:10px}.top-bar-align-left .inside-top-bar>.widget:nth-child(odd){float:left;margin-right:10px}.top-bar-align-left .inside-top-bar>.widget:nth-child(even){margin-left:10px;float:right}.gp-icon{display:inline-flex;align-self:center}.gp-icon svg{height:1em;width:1em;top:.125em;position:relative;fill:currentColor}.close-search .icon-search svg:nth-child(1),.icon-menu-bars svg:nth-child(2),.icon-search svg:nth-child(2),.toggled .icon-menu-bars svg:nth-child(1){display:none}.close-search .icon-search svg:nth-child(2),.toggled .icon-menu-bars svg:nth-child(2){display:block}.entry-meta .gp-icon{margin-right:.6em;opacity:.7}nav.toggled .icon-arrow-left svg{transform:rotate(-90deg)}nav.toggled .icon-arrow-right svg{transform:rotate(90deg)}nav.toggled .sfHover>a>.dropdown-menu-toggle .gp-icon svg{transform:rotate(180deg)}nav.toggled .sfHover>a>.dropdown-menu-toggle .gp-icon.icon-arrow-left svg{transform:rotate(-270deg)}nav.toggled .sfHover>a>.dropdown-menu-toggle .gp-icon.icon-arrow-right svg{transform:rotate(270deg)}.container.grid-container{width:auto}.infinite-scroll .paging-navigation,.infinite-scroll.neverending .site-footer{display:none}.infinity-end.neverending .site-footer{display:block}.so-panel.widget{padding:0}#mc_embed_signup .clear{display:block;height:auto;visibility:visible;width:auto}
body{background-color:#efefef;color:#000}a{color:#1e72bd}a:hover,a:focus,a:active{color:#bb4a03}body .grid-container{max-width:720px}.wp-block-group__inner-container{max-width:720px;margin-left:auto;margin-right:auto}.navigation-search{position:absolute;left:-99999px;pointer-events:none;visibility:hidden;z-index:20;width:100%;top:0;transition:opacity .1s ease-in-out;opacity:0}.navigation-search.nav-search-active{left:0;right:0;pointer-events:auto;visibility:visible;opacity:1}.navigation-search input[type=search]{outline:0;border:0;vertical-align:bottom;line-height:1;opacity:.9;width:100%;z-index:20;border-radius:0;-webkit-appearance:none;height:60px}.navigation-search input::-ms-clear{display:none;width:0;height:0}.navigation-search input::-ms-reveal{display:none;width:0;height:0}.navigation-search input::-webkit-search-decoration,.navigation-search input::-webkit-search-cancel-button,.navigation-search input::-webkit-search-results-button,.navigation-search input::-webkit-search-results-decoration{display:none}.main-navigation li.search-item{z-index:21}li.search-item.active{transition:opacity .1s ease-in-out}.nav-left-sidebar .main-navigation li.search-item.active,.nav-right-sidebar .main-navigation li.search-item.active{width:auto;display:inline-block;float:right}.gen-sidebar-nav .navigation-search{top:auto;bottom:0}body{line-height:1.5}.entry-content>[class*=wp-block-]:not(:last-child){margin-bottom:1.5em}.main-title{font-size:45px}.main-navigation .main-nav ul ul li a{font-size:14px}.sidebar .widget,.footer-widgets .widget{font-size:17px}h1{font-weight:700;text-transform:uppercase;font-size:40px}h2{font-weight:800;text-transform:uppercase;font-size:30px}h3{font-weight:700;text-transform:capitalize;font-size:20px}h4{font-size:inherit}h5{font-size:inherit}@media (max-width:768px){.main-title{font-size:30px}h1{font-size:30px}h2{font-size:25px}}.top-bar{background-color:#636363;color:#fff}.top-bar a{color:#fff}.top-bar a:hover{color:#303030}.site-header{background-color:#fff;color:#3a3a3a}.site-header a{color:#3a3a3a}.main-title a,.main-title a:hover{color:#222}.site-description{color:#757575}.main-navigation,.main-navigation ul ul{background-color:#222}.main-navigation .main-nav ul li a,.menu-toggle,.main-navigation .menu-bar-items{color:#fff}.main-navigation .main-nav ul li:hover>a,.main-navigation .main-nav ul li:focus>a,.main-navigation .main-nav ul li.sfHover>a,.main-navigation .menu-bar-item:hover>a,.main-navigation .menu-bar-item.sfHover>a{color:#fff;background-color:#3f3f3f}button.menu-toggle:hover,button.menu-toggle:focus,.main-navigation .mobile-bar-items a,.main-navigation .mobile-bar-items a:hover,.main-navigation .mobile-bar-items a:focus{color:#fff}.main-navigation .main-nav ul li[class*=current-menu-]>a{color:#fff;background-color:#3f3f3f}.main-navigation .main-nav ul li[class*=current-menu-]>a:hover,.main-navigation .main-nav ul li[class*=current-menu-].sfHover>a{color:#fff;background-color:#3f3f3f}.navigation-search input[type=search],.navigation-search input[type=search]:active,.navigation-search input[type=search]:focus,.main-navigation .main-nav ul li.search-item.active>a,.main-navigation .menu-bar-items .search-item.active>a{color:#fff;background-color:#3f3f3f}.main-navigation ul ul{background-color:#3f3f3f}.main-navigation .main-nav ul ul li a{color:#fff}.main-navigation .main-nav ul ul li:hover>a,.main-navigation .main-nav ul ul li:focus>a,.main-navigation .main-nav ul ul li.sfHover>a{color:#fff;background-color:#4f4f4f}.main-navigation .main-nav ul ul li[class*=current-menu-]>a{color:#fff;background-color:#4f4f4f}.main-navigation .main-nav ul ul li[class*=current-menu-]>a:hover,.main-navigation .main-nav ul ul li[class*=current-menu-].sfHover>a{color:#fff;background-color:#4f4f4f}.separate-containers .inside-article,.separate-containers .comments-area,.separate-containers .page-header,.one-container .container,.separate-containers .paging-navigation,.inside-page-header{background-color:#fff}.entry-meta{color:#595959}.entry-meta a{color:#595959}.entry-meta a:hover{color:#1e73be}.sidebar .widget{background-color:#fff}.sidebar .widget .widget-title{color:#000}.footer-widgets{background-color:#fff}.footer-widgets .widget-title{color:#000}.site-info{color:#fff;background-color:#222}.site-info a{color:#fff}.site-info a:hover{color:#606060}.footer-bar .widget_nav_menu .current-menu-item a{color:#606060}input[type=text],input[type=email],input[type=url],input[type=password],input[type=search],input[type=tel],input[type=number],textarea,select{color:#666;background-color:#fafafa;border-color:#ccc}input[type=text]:focus,input[type=email]:focus,input[type=url]:focus,input[type=password]:focus,input[type=search]:focus,input[type=tel]:focus,input[type=number]:focus,textarea:focus,select:focus{color:#666;background-color:#fff;border-color:#bfbfbf}button,html input[type=button],input[type=reset],input[type=submit],a.button,a.wp-block-button__link:not(.has-background){color:#fff;background-color:#666}button:hover,html input[type=button]:hover,input[type=reset]:hover,input[type=submit]:hover,a.button:hover,button:focus,html input[type=button]:focus,input[type=reset]:focus,input[type=submit]:focus,a.button:focus,a.wp-block-button__link:not(.has-background):active,a.wp-block-button__link:not(.has-background):focus,a.wp-block-button__link:not(.has-background):hover{color:#fff;background-color:#3f3f3f}a.generate-back-to-top{background-color:rgba(0,0,0,.4);color:#fff}a.generate-back-to-top:hover,a.generate-back-to-top:focus{background-color:rgba(0,0,0,.6);color:#fff}@media (max-width:768px){.main-navigation .menu-bar-item:hover>a,.main-navigation .menu-bar-item.sfHover>a{background:0 0;color:#fff}}.inside-top-bar{padding:10px}.inside-header{padding:40px}.entry-content .alignwide,body:not(.no-sidebar) .entry-content .alignfull{margin-left:-40px;width:calc(100% + 80px);max-width:calc(100% + 80px)}.rtl .menu-item-has-children .dropdown-menu-toggle{padding-left:20px}.rtl .main-navigation .main-nav ul li.menu-item-has-children>a{padding-right:20px}.site-info{padding:20px}@media (max-width:768px){.separate-containers .inside-article,.separate-containers .comments-area,.separate-containers .page-header,.separate-containers .paging-navigation,.one-container .site-content,.inside-page-header,.wp-block-group__inner-container{padding:30px}.site-info{padding-right:10px;padding-left:10px}.entry-content .alignwide,body:not(.no-sidebar) .entry-content .alignfull{margin-left:-30px;width:calc(100% + 60px);max-width:calc(100% + 60px)}}.one-container .sidebar .widget{padding:0}@media (max-width:768px){.main-navigation .menu-toggle,.main-navigation .mobile-bar-items,.sidebar-nav-mobile:not(#sticky-placeholder){display:block}.main-navigation ul,.gen-sidebar-nav{display:none}[class*=nav-float-] .site-header .inside-header>*{float:none;clear:both}}
.menu-toggle,.mobile-bar-items,.sidebar-nav-mobile{display:none}.menu-toggle{padding:0 20px;line-height:60px;margin:0;font-weight:400;text-transform:none;font-size:15px;cursor:pointer}button.menu-toggle{background-color:transparent;width:100%;border:0;text-align:center}button.menu-toggle:active,button.menu-toggle:focus,button.menu-toggle:hover{background-color:transparent}.menu-toggle .mobile-menu{padding-left:3px}.menu-toggle .gp-icon+.mobile-menu{padding-left:9px}.menu-toggle .mobile-menu:empty{display:none}.nav-search-enabled .main-navigation .menu-toggle{text-align:left}.mobile-bar-items{display:none;position:absolute;right:0;top:0;z-index:21;list-style-type:none}.mobile-bar-items a{display:inline-block}nav.toggled ul ul.sub-menu{width:100%}.dropdown-hover .main-navigation.toggled ul li.sfHover>ul,.dropdown-hover .main-navigation.toggled ul li:hover>ul{transition-delay:0s}.toggled .menu-item-has-children .dropdown-menu-toggle{padding-left:20px}.main-navigation.toggled ul ul{transition:0s;visibility:hidden}.main-navigation.toggled .main-nav>ul{display:block}.main-navigation.toggled .main-nav ul ul.toggled-on{position:relative;top:0;left:auto!important;right:auto!important;width:100%;pointer-events:auto;height:auto;opacity:1;display:block;visibility:visible;float:none}.main-navigation.toggled .main-nav li{float:none;clear:both;display:block;text-align:left}.main-navigation.toggled .main-nav li.hide-on-mobile{display:none!important}.main-navigation.toggled .menu-item-has-children .dropdown-menu-toggle{float:right}.main-navigation.toggled .menu li.search-item{display:none!important}.main-navigation.toggled .sf-menu>li.menu-item-float-right{float:none;display:inline-block}@media (max-width:768px){a,body,button,input,select,textarea{transition:all 0s ease-in-out}.top-bar.top-bar-align-left,.top-bar.top-bar-align-right{text-align:center}.top-bar .widget{float:none!important;margin:0 10px!important}.top-bar .widget_nav_menu li{float:none;display:inline-block;padding:5px 0}.footer-bar .widget_nav_menu li:first-child{margin-left:10px}.footer-bar .widget_nav_menu li:last-child{margin-right:10px}.inside-header>:not(:last-child):not(.main-navigation){margin-bottom:20px}.header-aligned-right .site-header,.site-header{text-align:center}.header-widget{float:none;max-width:100%;text-align:center}.content-area,.inside-footer-widgets>div,.sidebar{float:none;width:100%;left:0;right:0}.site-main{margin-left:0!important;margin-right:0!important}body:not(.no-sidebar) .site-main{margin-bottom:0!important}.one-container .sidebar{margin-top:40px}.separate-containers #left-sidebar+#right-sidebar .inside-right-sidebar{margin-top:0}.both-left.separate-containers .inside-left-sidebar,.both-left.separate-containers .inside-right-sidebar,.both-right.separate-containers .inside-left-sidebar,.both-right.separate-containers .inside-right-sidebar{margin-right:0;margin-left:0}.alignleft,.alignright{float:none;display:block;margin-left:auto;margin-right:auto}.post-image-aligned-left .post-image,.post-image-aligned-right .post-image{float:none;margin:2em 0;text-align:center}.comment .children{padding-left:10px;margin-left:0}.edd_download{display:block;float:none!important;margin-bottom:1.5em;width:100%!important}.entry-meta{font-size:inherit}.entry-meta a{line-height:1.8em}.site-info{text-align:center}.copyright-bar{float:none!important;text-align:center!important}.footer-bar{float:none!important;text-align:center!important;margin-bottom:20px}.footer-bar .widget_nav_menu li{float:none;display:inline-block;padding:5px 0}.inside-footer-widgets>div:not(:last-child){margin-bottom:40px}.site-footer .footer-widgets .footer-widgets-container .inside-footer-widgets{margin:0}.site-footer .footer-widgets .footer-widgets-container .inner-padding{padding:0}}
@font-face{font-family:GeneratePress;src:url(//muhammadsholeh.com/wp-content/themes/generatepress/assets/css/components/../../fonts/generatepress.eot);src:url(//muhammadsholeh.com/wp-content/themes/generatepress/assets/css/components/../../fonts/generatepress.eot#iefix) format("embedded-opentype"),url(//muhammadsholeh.com/wp-content/themes/generatepress/assets/css/components/../../fonts/generatepress.woff2) format("woff2"),url(//muhammadsholeh.com/wp-content/themes/generatepress/assets/css/components/../../fonts/generatepress.woff) format("woff"),url(//muhammadsholeh.com/wp-content/themes/generatepress/assets/css/components/../../fonts/generatepress.ttf) format("truetype"),url(//muhammadsholeh.com/wp-content/themes/generatepress/assets/css/components/../../fonts/generatepress.svg#GeneratePress) format("svg");font-weight:400;font-style:normal}.cat-links:before,.comments-link:before,.dropdown-menu-toggle:before,.generate-back-to-top:before,.menu-toggle:before,.nav-next .next:before,.nav-previous .prev:before,.search-item a:before,.tags-links:before{-moz-osx-font-smoothing:grayscale;-webkit-font-smoothing:antialiased;font-style:normal;font-variant:normal;text-rendering:auto;line-height:1}.cat-links:before,.comments-link:before,.nav-next .next:before,.nav-previous .prev:before,.tags-links:before{opacity:.7}.menu-toggle:before{content:"\f0c9";font-family:GeneratePress;width:1.28571429em;text-align:center;display:inline-block}.toggled .menu-toggle:before{content:"\f00d"}.main-navigation.toggled .sfHover>a .dropdown-menu-toggle:before{content:"\f106"}.search-item a:before{content:"\f002";font-family:GeneratePress;width:1.28571429em;text-align:center;display:inline-block}.search-item.close-search a:before{content:"\f00d"}.widget .search-form button:before{content:"\f002";font-family:GeneratePress}.dropdown-menu-toggle:before{content:"\f107";font-family:GeneratePress;display:inline-block;width:.8em;text-align:left}nav:not(.toggled) ul ul .dropdown-menu-toggle:before{text-align:right}.dropdown-hover .sub-menu-left:not(.toggled) ul ul .dropdown-menu-toggle:before{transform:rotate(180deg)}.dropdown-click .menu-item-has-children.sfHover>a .dropdown-menu-toggle:before{content:"\f106"}.dropdown-hover nav:not(.toggled) ul ul .dropdown-menu-toggle:before{content:"\f105"}.entry-header .cat-links:before,.entry-header .comments-link:before,.entry-header .tags-links:before{display:none}.cat-links:before,.comments-link:before,.nav-next .next:before,.nav-previous .prev:before,.tags-links:before{font-family:GeneratePress;text-decoration:inherit;position:relative;margin-right:.6em;width:13px;text-align:center;display:inline-block}.cat-links:before{content:"\f07b"}.tags-links:before{content:"\f02c"}.comments-link:before{content:"\f086"}.nav-previous .prev:before{content:"\f104"}.nav-next .next:before{content:"\f105"}.dropdown-hover .inside-right-sidebar .dropdown-menu-toggle:before,.dropdown-hover.both-right .inside-left-sidebar .dropdown-menu-toggle:before{content:"\f104"}.dropdown-hover .inside-left-sidebar .dropdown-menu-toggle:before,.dropdown-hover.both-left .inside-right-sidebar .dropdown-menu-toggle:before{content:"\f105"}.generate-back-to-top:before{content:"\f106";font-family:GeneratePress}
.quads-ad-label{font-size:12px;text-align:center;color:#333}
#amp-mobile-version-switcher{position:absolute;width:100%;left:0;z-index:100}#amp-mobile-version-switcher>a{display:block;padding:15px 0;font-family:-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,Oxygen-Sans,Ubuntu,Cantarell,"Helvetica Neue",sans-serif;font-size:16px;font-weight:600;color:#eaeaea;text-align:center;text-decoration:none;background-color:#444;border:0}#amp-mobile-version-switcher>a:hover,#amp-mobile-version-switcher>a:focus,#amp-mobile-version-switcher>a:active{text-decoration:underline}
.page-header-image-single{display:none}
2 Kesalahan Yang Sering Dilakukan Sebagian Besar Pengusaha Skip to content Pada artikel ini kita akan membahas tentang kesalahan yang paling sering dilakukan oleh sebagian besar pengusaha . Saya bilang dan saya garis bawahi sebagian besar pengusaha ya, sehingga itu berarti tidak semua pengusaha melakukan kesalahan ini.
Kesalahan ini saya temukan dari hasil observasi di lapangan mulai dari bisnis kecil hingga menengah. Bahkan bisnis yang besar pun masih saja ada yang melakukan kesalahan ini.
Dan saya pun bilang ini sebagai sebuah kesalahan karena hal yang akan saya sampaikan ini seharusnya dilakukan oleh para pengusaha.
Mengapa ini pengting untuk saya sampaikan? Alasannya sederhana saja, karena dengan mengetahui kesalahan ini nantinya para pengusaha bisa memperbaikinya dan setelahnya saya berharap omset mereka meningkat, profitnya bertambah banyak tanpa harus mengeluarkan biaya lagi untuk beriklan.
Lantas apa saja 2 kesalahan para pengusaha ini? Silakan simak penjelasan saya berikut ini.
2 Kesalahan Yang Paling Sering Dilakukan Oleh Sebagian Besar Pengusaha Kalau kita cari sebenarnya ada banyak sekali kesalahan yang dilakukan oleh para pengusaha terutama para pengusaha pemula.
Namun di sini saya hanya akan fokus pada 2 kesalahan saja, yang mana 2 hal ini sering dilakukan oleh sebagai besar pengusaha, baik yang pemula maupun yang sudah pro, baik pengusaha yang bisnisnya masih rintisan hingga pengusaha yang omsetnya sudah milyaran.
Kesalahan mereka adalah :
Tidak mempunyai database pelanggan Tidak punya program promosi yang berkesinambungan Tidak punya database pelanggan Kalau Anda adalah seorang pengusaha, saya ingin mengajukan beberapa pertanyaan untuk Anda.
Berapa jumlah pembeli Anda bulan ini? Diantara pelanggan Anda, berapa orang yang bernama Agus? Bisakah Anda menyebutkan 10 alamat email atau nomor hp yang dipakah pelanggan Anda? Jika Anda bisa menjawab 3 pertanyaan tersebut dengan tepat, itu berarti Anda sudah punya database pelanggan. Anda bisa skip bagian ini dan lanjut ke bagian berikutnya.
Tapi jika Anda tidak bisa menjawab pertanyaan tersebut maka itu artinya Anda masih belum punya database pelanggan. Dan menurut saya ini adalah sebuah kesalahan.
Kemudian saya ingin Anda menjawab lagi pertanyaan berikut ini.
Saya yakin Anda pernah makan di luar, baik di warung pinggir jalan maupun di restoran di tengah kota.
Pertanyaan saya, dari sekian banyak rumah makan yang pernah Anda masuki, berapa banyak rumah makan yang meminta data diri Anda? Dan kalau dibuat perkiraan persentase, apakah lebih dari 50% atau di bawah 50% jumlah rumah makan yang minta data diri Anda?
Berdasarkan pengalaman saya, hanya sedikit sekali rumah makan yang minta data diri pelanggannya. Dan saya cukup yakin Andapun juga punya pengalaman yang sama dengan saya.
Lalu apa hubungannya pertanyaan pertama dengan yang kedua?
Kalau pada pertanyaan pertama Anda tidak bisa menjawab dengan tepat dan di pertanyaan kedua jumlah rumah makan yang Anda kunjungi di bawah 50%, maka itu berarti Anda tidak sendirian.
Ada begitu banyak pengusaha kuliner yang tidak tahu atau bahkan mengabaikan pentingnya mempunyai database pelanggan. Ini baru di bidang kuliner saja. Dan saya yakin kondisinya juga hampir sama untuk bisnis di bidang lainnya.
Mengapa harus punya database pelanggan?Padahal dengan mempunyai database pelanggan, Anda bisa memanfaatkannya untuk membuat para pelanggan Anda balik lagi. Ini akan membuat biaya yang Anda keluarkan menjadi lebih efisien.
Sebagai contoh katakanlah Anda pasang iklan sebesar Rp1.000.000 per bulan. Dari pasang iklan ini Anda bisa mendapatkan 100 orang pembeli baru setiap bulannya.
Kalau Anda terus melakukan hal ini, untuk mendapatkan pembeli lebih banyak, maka Anda harus menambah budget beriklan lebih banyak lagi.
Tetapi jika Anda punya database pelanggan, Anda punya potensi mendatangkan pembeli lebih banyak setiap bulannya, tanpa harus menambah anggaran iklan.
Setelah 3 bulan Anda membangun database pelanggan, pada bulan ke-4 Anda mungkin bisa mendatangkan lebih dari 250 orang ke bisnis Anda dengan biaya yang sama.
Baca juga : 3 Rahasia Membangun Bisnis Jangka Panjang
Anda mungkin bertanya-tanya darimana asalnya? Asalnya adalah dari database pelanggan ini. Anda beriklan Rp1.000.000 dapat 100 pembeli. Sisanya, yang 150 pembeli itu berasal dari database pelanggan yang sudah Anda miliki sebelumnya.
Tentu kalau hanya punya database pelanggan saja tidak cukup, karena Anda juga harus punya program untuk membuat orang-orang yang sudah pernah beli, kembali datang untuk membeli.
Pembahasan mengenai program akan kita bahas di bagian kedua. Namun sebelum itu kita bahas dulu tentang bagaimana cara agar Anda punya database pelanggan sendiri.
Cara mudah agar pengusaha punya database pelangganSebenarnya kalau kita mau melihat dan memperhatikan lebih detil bisnis yang Anda jalankan, ada banyak cara yang bisa Anda lakukan untuk membangun database pelanggan. Anda tidak perlu punya aplikasi canggih seperti aplikasi CRM yang harga nya mahal.
Anda bisa menggunakan layanan gratis seperti Google Form untuk menyimpan database dari para pelanggan Anda.
Atau jika anggaran promosi Anda masih longgar, Anda bisa berlangganan layanan email marketing seperti KIRIM.EMAIL . Dengan layanan seperti ini akan membuat proses pengumpulan database pelanggan Anda jadi lebih mudah dan cepat. Anda hanya perlu morogoh kocek paling tidak Rp. 139.000 per bulan untuk mendapatkan layanan yang luar biasa dari mereka. Silakan klik di sini untuk melihat penawarannya.
Setelah Anda mempersiapkan “wadah” untuk menampun database pelanggan, cara selanjutnya yang harus Anda lakukan adalah dengan memberikan penawaran yang menarik, untuk kemudian ditukarkan dengan data diri mereka.
Misalnya Anda memberikan diskon hingga 50% untuk orang yang beli di akhir bulan. Syaratnya adalah dengan memberikan data diri mereka seperti nama, nomoh hp, alamat rumah dan alamat email di form yang sudah Anda siapkan. Jika mereka tidak mau memberikan data dirinya, maka diskon 50% nya tidak berlaku.
Dengan demikian Anda bisa mendapatkan 2 hal sekaligus, yaitu mendapatkan pembeli dan juga data diri mereka.
Cara lainnya untuk bisa menangkap database pelanggan selain diskon, Anda juga bisa memberikan hal-hal lain yang bermakna bagi pelanggan Anda. Bisa berupa video, merchandise, ebook, dan lain sebagainya. Prinsipnya sama, jadikan itu sebagai alat yang nantinya ditukar dengan data diri pelanggan Anda.
Tidak punya program promosi yang berkesinambungan Setelah Anda punya database pelanggan, seperti yang saya bilang di atas, bahwa itu belum cukup dan tidak berarti apa-apa kalau Anda tidak punya program promosi. Tidak hanya sekedar program promosisi saja, tetapi program promosi yang berkesinambungan.
Artinya jangan hanya membuat promosi sekali kemudian tidak ada promo lagi. Sebisa mungkin terus berikan promosi selama bisnis Anda masih ada.
Selain untuk menarik pembeli lebih banyak, promosi yang berkesinambungan juga bertujuan untuk membangun hubungan yang baik dengan para pelanggan Anda.
Contoh program promosi yang berkesinambunganUntuk contoh program promosi terhadap database pelanggan Anda ini bisa banyak sekali macamnya. Antara bidang bisnis yang satu dengan yang lain mungkin tidak selalu sama. Namun di sini saya akan coba memberikan contoh program promosi yang bisa diterapkan pada bidang bisnis manapun.
Yang perlu diingat adalah bahwa program promo ini hanya berlaku untuk orang-orang yang berada di dalam database pelanggan Anda. Jadi penawaran untuk mendapatkan data pelanggan dan penawaran untuk orang-orang yang sudah masuk dalam database pelanggan itu beda ya..
Adapun rogram untuk orang-orang yang sudah masuk dalam database pelanggan Anda, contohnya adalah sebagai berikut :
Beli produk atau jasa yang Anda jual berhadiah aksesoris yang masih relevan. Contohnya beli handphone dapat hardcase atau case anti pecah. Beli produk atau jasa yang Anda jual berhadiah produk/jasa sejenis yang masih relevan. Contohnya berlangganan hosting berhadiah domain. Beli produk atau jasa yang Anda jual, berhadiah produk/jasa yang tidak relevan atau tidak ada hubungannya. Contohnya beli Nasi Padang berhadiah buah jeruk. Membuat promo bundling yang berlaku khusus orang-orang yang ada di database pelanggan Anda. Contohnya 1 buku harganya Rp250.000. Beli 2 buku dapat harga Rp400.000. dan lain sebagainya. Kesimpulan Itulah penjelasan dan pembahasan saya mengenai 2 kesalahan yang sering dilakukan oleh sebagian besar pengusaha pada umumnya. Intinya jika saat ini Anda belum punya database pelanggan dan tidak punya program promosi untuk mereka, maka itu adalah sebuah kesalahan.
Untuk memperbaikinya sangat mudah. Segera tangkap dan bangun database pelanggan Anda dan berikan promosi yang berkesinambungan untuk menarik mereka datang lagi.
Dengan demikian pembeli Anda jadi makin bertambah tanpa harus keluar biaya lagi untuk mengakuisisi pelanggan baru.
Mudah-mudahan ada manfaatnya untuk Anda dan sampai bertemu di artikel saya berikutnya.
Categories Bisnis Post navigation